Skip Nav
Beauty Tips
Why You Need to Wear Sunscreen in Your Hair
Beauty News
Feast Your Eyes on Caviar Lips, a Delicious New Makeup Trend
Beauty News
Kat Von D's New Everlasting Liquid Lipsticks Are Glittery and "Longwear as F*ck"

American Airlines Launches Face of Your Base Beauty Contest For Flight Attendants

Should Flight Attendants Have to Be Beautiful?

We're excited to present this story from Allure:

Perfectly pristine with sheer scarves and tidy neck ties (don't forget the necessary bag of peanuts), a flight attendant's appearance has always been somewhat of a focus. But is it possible that the sky high beauty standard has become unattainable? American Airlines recently launched a competition to find good-looking male and female crew members to appear as models in a photoshoot for the airline. Flight attendants were asked to go online and vote for the most attractive participants, all of whom sported the airline's newly designed scarves, ties, and striped shirts.

Union bosses are already attempting to put an end to this unlikely beauty pageant, but it made me wonder: While a neat and organized flight crew may give us an added sense of security as we take off, do we really need them to be Miss (or Mr.) America gorgeous? What do you think? Should flight attendants have to be beautiful?

More stories from Allure:
The story of a (beauty) family heirloom
What if you lived in Sephora?

Image Source: Thinkstock
Join The Conversation
papermageling papermageling 6 years
Finding attractive flight attendants for a shoot hardly seems to be a problem. They are using the real attendants! We hardly even expect that, I think. On the other hand, hiring based on attractiveness seems silly, although hygiene and neatness are reasonable expectations that go a long way.
avia53 avia53 6 years
Oh God the "Delta chic" gives me nightmares! Have you seen their safety video? The lady looks like she's one botox treatment away from turning into pure plastic.
Bettye-Wayne Bettye-Wayne 6 years
I'm actually with anon 6 on this one, what's the problem with picking real employees to model for your ads, as opposed to hiring models? It's not like they're putting every employee up on the judging block and firing the ugly ones. I think this is all in good fun and it's just been blown out or proportion.
runswimmerrun runswimmerrun 6 years
Agree with styrch, Gucci, and Gummi... competent and hygienic.
GummiBears GummiBears 6 years
Cosigning on what styrch said.
Burkina Burkina 6 years
"I think they have to be competent and hygienic. I think often times we unconsciously associate "beauty" with both of those traits" So true, styrch
Pistil Pistil 6 years
That's silly and a throwback to the 60's stewardess. You'd never get away with a beauty contest in an office setting, or most other occupations. I know with Canadian airlines "well groomed" is a requirement, but I've encountered a variety of flight attendants, not just pretty girls under 25 who look good in a skirt.
bingbingboom bingbingboom 6 years
Asian airlines have always emphasized on "good looking" when recruiting flight attendants. I personally don't think it's necessary as long as they are good at what they do. Catering to customer's needs and safety is far more important than looking like a model.
Annie-Tomlin Annie-Tomlin 6 years
Wait, what is Delta Jolie? And though it should go without saying, I don't care what flight attendants look like as long as they're good at their job. I think American made a bad move with this endeavor. Totally with the unions on this one.
styrch styrch 6 years
I think they have to be competent and hygienic. I think often times we unconsciously associate "beauty" with both of those traits. I've met very few unattractive flight attendants. I always wondered why they are so thin - then I realized they probably have to be with the aisles. I'm rambling. This is a topic I often think about when I'm flying. And don't even get me started on "Delta Jolie".
Careers For People Who Love Food
Pretty Girl Names
Signs of Dehydration in Kids
Kid-Friendly Summer Recipes
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds