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American Apparel Nail Polish to Launch 2009-12-16 12:00:26

American Apparel Polishes Up

American Apparel, the brainchild of controversial Canadian Dov Charney, is known for bringing colorful, edgy basics (and occasionally sleazy ads) to the masses. Now, the chain has just added nail polish to its retail repertoire. The polishes include 18 new shades ($6 each, $15 for a 3-pack) and are free of formaldehyde, DBP, and toluene.

The colors were developed and inspired by the brand as a whole. For instance, Office, a minty green, was taken from the color of an accounting notepad used in brand's main offices; Downtown LA, a bright red, pays tribute to the location of American Apparel's manufacturing facilities; and Hassid, a black tone, is meant to be symbolize Charney's Jewish roots. Will you try the brand's beauty additions?


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fifthdaughter fifthdaughter 7 years
The colors look fab! I might have to get some.
LovelyLiLKatie LovelyLiLKatie 7 years
So i bought a 3 pack for 15 bucks. I bought Office, Hunter, and Peacock. I've only tried Hunter (comparable to OPI's darkroom) so far and its pretty cheap quality I had to use two thick coats to get the desired color but once I did the color was PERFECT hunter green. The colors are generally really beautiful. Can't wait to try office (comparable to essie's mint candy apple, chanel's jade).
LovelyLiLKatie LovelyLiLKatie 7 years
I use to work for AA and despite Dov being a super creep you got give the guy credit for knowing what people will buy.
snarkypants snarkypants 7 years
i agree with noxcatt. i wonder why they didn't use helvetica. this weird script doesn't make any sense from a marketing perspective.
noxcatt noxcatt 7 years
its awesome news however im disappointed with the packaging. some simple helvetica type across the front like they do with everything else in their identity would have been sufficient. the script type looks dated im sorry.
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