Rather than having to make your Instagram cooler every time (and we mean literally cooler), dye your hair ash blond. The blue-toned blond is edgy, and it definitely works for Winter with pale skin, lots of of mascara, and a grunge lip [1].

While this double of bleaching often entails double processing and a lot of maintenance, it's worth it if you want statement-making hair. Just ask your colorist to use a product like Olaplex to keep your strands healthy.

Keep reading to see how women on Instagram are showing off the It dye fad.