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Avril Lavigne Black Star Interview

Avril Lavigne Wants You to Be Your Own Star

Punky princess Avril Lavigne just added some new notes to her repertoire — she now has her own fragrance, Black Star ($26), available at Kohl's. I caught up with Avril about the scent, her creative process, and her message. To find out what she had to say, just read more.

How did you decide to do your own fragrance?
I just had the opportunity from Procter and Gamble, and I was very excited because it was like nothing I had done before. The process to create it took two years, and is something that I was involved in every aspect of the way: creating and designing the box, the bottle, the scent. I wrote a song for the commercial, and I came up with the commercial concept. The message is “be your own star.” I think that’s really important — and that’s the message that I’ve always had for young girls. Being able to tie it in with the fragrance made me very happy.

What do you think makes Black Star unique among celebrity scents?
I think everything from the studded packaging to the studded ring and the commercial. It’s probably the most rock ‘n’ roll fragrance out right now.


What was the most challenging part of the design process for you?
I’d say every part was pretty equal. The most interesting part was going to the ingredients and learning about the top notes, the hearts, and the base notes. The top note is pink hibiscus, the heart is black plum, and the base note is dark chocolate — I thought it was cool to have chocolate in there. Overall, the scent is fruity and floral, really yummy and fresh.

You have your own clothing line, Abbey Dawn. How is creating a fragrance different than creating clothing?
It’s different forms of creativity. Designing clothing, I have to go through patterns, graphics, color palettes, the fabric, and the fit. And designing a fragrance is about the scent, the design of the bottle, the message, and it’s also about color.

How did the bottle design come about? It’s a little bit like Angel, but different. How did you come up with the idea?
I’m obsessed with stars; I have about seven star tattoos.

Join The Conversation
amandaaa amandaaa 8 years
Rouge14 Rouge14 8 years
Is anyone gonna buy it? I think she should have stuck with the skater girl persona, she's completely lost what little credit she had when she started. I'm all for looks that bring a part of the kids we are back to the surface but she really should start dressing more age appropriate now, I looked more mature as a 12 year old than the clothes she wears make her look in that picture.
omlove omlove 8 years
Grow up! is all I can say
Talldiva45 Talldiva45 8 years
I am so over Celebrity fragrances - it's so overkill...
GoryGorilla GoryGorilla 8 years
When will she EVER learn? What happened to her womanly radiant self after she got married? Now she took a huge step back to her pseudo punk image. Whatever image gets the cash in is what she's going for it seems.
Francoisehardly Francoisehardly 8 years
What does she even know about being "Rock & Roll"?
dd-sugar dd-sugar 8 years
xlove33! Totally thinking the same! Maybe she had it in her contract that she could pick the photo? More guidance was needed.
xlove33 xlove33 8 years
i'm SURE there were better photo options in her film. This couldn't have been the best one!
witchbaby witchbaby 8 years
p&g do animal testing. I guess Avril is ok with that as long as they pay her. I don't know how she keeps getting money considering I always get emails from kohl's about her clothing line being 50% off.
celexes celexes 8 years
Sorry, but Avril Lavigne is the farthest from punk that you can get. And how old is she anyway? I'm sixteen and I got over the Hot Topic phase a year ago.
sham28 sham28 8 years
jumpingjellybean jumpingjellybean 8 years
I thought I read somewhere that she was supposed to be a model. Eh. I don't think so. What's she doing with her arms?
shayela shayela 8 years
god she's still dressing like she's a 14 year old laden down with hot topic bags.
spicyaroma spicyaroma 8 years
Oh God, no thanks. I hate celebrity endorsements.
scissorz scissorz 8 years
i don't get what she is trying to do with this picture. her face is just so vacant! i dunno, maybe i am just being extra harsh cause she gets on my nerves
Glittersniffer Glittersniffer 8 years
No kidding. And this is a very RealDoll-esque picture...*shudder*
le-romantique le-romantique 8 years
I don't get how she still gets merchandising deals... she hasn't been relevant for years.
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