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Beauty Byte: BCBG Expands Empire

BCBG founder and designer Max Azria has announced that he plans to take a shot at the beauty industry, joining the ranks of Stella McCartney and Prada before him. His products will be a part of the BCBG Max Azria brand, and will include a signature fragrance, makeup, and skincare lines, all tentatively scheduled for a 2009-2010 release date.

While Azria is still shopping around for his chief financial backer for the endeavor, he does admit that he is "meeting with a big company next month." Could perhaps yet another Arden-sponsored deal be in the works? Only time will tell, but given BCBG's modern and feminine take on clothing, I am looking forward to seeing what Azria comes up with. How about you?

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Join The Conversation
Jude-C Jude-C 9 years
BCBG shoes and dresses are awesome! I'll be curious to see how the makeup line looks.
glam-sugar glam-sugar 9 years
I can't wait, he's one of my favorite designers!
aimeeb aimeeb 9 years
Interesting...
emalove emalove 9 years
I'd try it, I love BCBG.
Daisie Daisie 9 years
The more, the merrier!
caligirl101 caligirl101 9 years
love shoes
leanneluvsu leanneluvsu 9 years
I loved their fragrances
alysun alysun 9 years
So excited I LOVE BCBG!
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