If you can't scroll through your Instagram feed without watching a contouring video [1], know it's about to change. According to the connoisseurs of taste at Vogue.com [2], the chiseled chin fad may be on its way out. The magazine deems that the "baby face" is coming back into fashion. And we have to admit: we're ready to embrace this fresh look for Spring.
Megamodel Gigi Hadid [3] can be credited for leading the trend charge. "Where the Kardashians sparked a bronzer boom with their sharp features, Hadid brings an unexpected freshness that has cast the baby face — round, pinchable — in a newly flattering light," the Vogue.com author pens.
The cute, "plumped-cheek" look can be characterized by dewy skin and a lack of using bronzer to create deep shadows and hallows around the face. But it's definitely not a no-makeup look as features can be accented to look doll-like thanks to lush lashes, pearly pink lips, and of course a rose flush of blush or light dusting of copper.
Make note that in our opinions, this is also not about having a young face, it's about having a youthful makeup look. And the best way to embrace it is by focusing on your skin care routine [4]. And try eating an organic, plant-based diet, because nothing will make your mug glow like ingesting a ton of vitamins.
Try it at home by swapping your heavy foundation for a sheer, luminous primer (like Tom Ford Complexion Enhancing Primer [5]), applying a cream blush (we like La Prairie Cellular Radiance Cream Blush [6]), and coating your lashes with a volumizing mascara (try Charlotte Tilbury Full Fat Lash 5 Star Mascara [7]). Leave your lips bare or choose a barely there color, such as Smith & Cult The Shining Lip Lacquer [8].
Keep reading to see more celebrities who epitomize the baby face.