Badgley Mischka Hair and Makeup Spring 2013

"I was inspired by a virgin goddess in the woods, and she's going to meet a wolf and her life is going to change," explained key makeup artist Tom Pecheux for MAC.

To make his vision come alive, two key shades were used to develop a wide-eyed effect. "The pale yellow around the eye is an incredible highlight to frame the eyes," Pechaux explained. "And we are using white pencil on the inside of the eye to create a very big, open look."

Models' skin was prepped with Rodin Olio Lusso Luxury Face Oil ($150), and their brows enhanced and exaggerated with MAC Brow Set brush-on gel ($16).

Some of the words Badgley Mischka threw around for the hair look were chiffon, drapey, frothy, vintage petals, dusty colors, and lingerie. "It's all about texture. We want it to float and feel like chiffon," said lead hairstylist Peter Gray for Moroccanoil. "It's romantic with a twist."

Gray created a braid in the center of the head to act as an anchor for the floating tendrils in the updo. He took ribbons of hair and looped them back up to the braid to form a precarious pin-up. "The braid is the fundamental part of this style," Gray explained.

Stylists applied the Moroccanoil Voluminzing Mousse (available this October) to wet hair before blow-drying. Gray then used a crimper to "nibble" the hair and create an airy texture.