Skip Nav
What ALL 40 Shades of Rihanna's Fenty Beauty Foundation Really Look Like
Beauty News
Mandy Moore for Garnier and Other Celebrity Beauty Campaigns of 2017
Beauty Trends
Mario Dedivanovic Wants You to Use $11 Jelly on Your Face For the Perfect Highlight

Banned GHD ad

UK's ASA to ghd: FU!

Britain's Advertising Standards Authority would like to straighten something out with hair-care company ghd. The ASA recently banned ghd's latest advertising campaign, which features women praying for beautiful hair. The juxtaposition of lingerie-clad women with iconic Christian imagery didn't sit well with some viewers, and after 23 complaints, the ad was pulled. Here it is, if you want to see what the fuss is about:

I'm not sure that it's the most amazing commercial I've ever seen, but I'm not sure that it's blasphemous, either. Then again, between this ad and the Lookin' Good For Jesus controversy, it seems like beauty companies might want to steer clear from adapting religious images for a while.

pixelhaze pixelhaze 9 years
1 - the 1st ammendment does not apply to England. 2 - This is not press and advertisers definitely do have restrictions placed on them (I studied advertising and journalism in college). 3 - And actually there are a lot more press restrictions in England than in the United States. I don't find it offensive (and I'm Catholic), but it's a pretty bad commercial. Did anyone catch what the product was? Anyone want to buy it?
imeesagad imeesagad 9 years
now this is different
audreyxoxo audreyxoxo 9 years
come on, people have a freedom of the press. first amendment, guys.
The-Italian-Jem The-Italian-Jem 9 years
I actually thought the ad was pretty damn rad. Ditto gatsby, they never showed a crucfix, and Catholics are not the only ones to use praying beads, so it could be referencing MANY religions. But how is this about praying for good hair? Every girl is saying the same thing, but in different languages. They're all asking for a girl to get dumped, and the guy to come to her. Still super cool though.
gatsby-esque gatsby-esque 9 years
Oh please...those 23 zealous religious freaks need to get over themselves. That commercial was tastefully done and original. There were no religious symbols even shown (e.g. crucifix not shown on the "rosary" beads). Take some advice from the Supreme Court, if you're offended by this innocuous commercial, you can avert your eyes then.
aimeeb aimeeb 9 years
mnp mnp 9 years
I thought the commercials was done tastefully. Maybe they could've done without the rosary beads? Oh well, I guess with 23 people actually felt that this commercial was poorly done and offensive, it's enough to have it removed. No, I wasn't being sarcastic. It just shows that the company cares.
hmcmcd hmcmcd 9 years
haha love it
Lindira Lindira 9 years
I'm a Catholic, and I don't find the LGFJ line or commercials like this offensive, but I do find them in bad taste. I hate the idea that making fun of Christianity is somehow okay because it's mainstream. I think poking fun at Christianity in this manner is only okay if it was deemed okay to poke fun at other religions in the same way. Like would it be wrong to have a commercial with women praying in a mosque to Allah for great hair? Would it be wrong if the women were praying to God in a synagogue? If so, then broadcasting this commercial should also be seen as wrong.
lotuslight lotuslight 9 years
Lol...I think it is funny. And, I like the music from Amelie in the background! They all have great hair, if that's worth anything!
Gigi Hadid Makeup and Hair at the 2016 American Music Awards
Olivia Culpo Beauty Interview 2016
How to Make Your Blowout Last Long
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds