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Beauty Brands Team With BET For "My Black is Beautiful"

Beauty Brands Team With BET For "My Black is Beautiful"

This is pretty cool news: Procter & Gamble, the company behind brands such as Cover Girl and Olay, is teaming up with BET for a new TV show called My Black is Beautiful. Set to begin in March, the show is based on the P&G campaign of the same name. Each episode will feature interviews, personal stories, beauty tips, and other content aimed at celebrating black beauty. The first episode features First Lady Michelle Obama, a surefire ratings winner.

My Black is Beautiful isn't a new idea, though; the campaign began in 2007 to encourage women to define their sense of beauty on their own terms. And after taking a look at the website, I think P&G is on the right track. Check out this excellent discussion guide, and set your TiVos to see how the show pans out.

Source

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