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Beauty Byte: Beyonce Will Be the Face of Armani's New Fragrance

Beauty Byte: Beyonce Will Be the Face of Armani's New Fragrance

There's been a flurry of fragrance news lately, and here's another interesting tidbit: Women's Wear Daily is reporting that Beyonce will be the face of Georgio Armani's next fragrance. The women's scent, called Emporio Armani Diamonds, will be released this Fall and backed by a Beyonce ad campaign.

The singer will appear in print ads and TV commercials, in which WWD says Beyonce will "sing her own rendition of a classic American song." I'm guessing "Diamonds Are a Girl's Best Friend." What do you think? Whatever the song, it sounds like a pretty major launch.


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Join The Conversation
SassAndBide SassAndBide 10 years
uh whatever happened to her "true star" with tommy hilfiger fragrances?
Lala77 Lala77 10 years
I love Armani fragrances, can't wait to smell this new one and...of course to see Beyonce in the add , should turn out great :)
krisua krisua 10 years
It's a Beyonce-era everywhere...
aras8218 aras8218 10 years
I am a fan of Beyonce, she's a lovely positive chick.
casie82 casie82 10 years
Not a big Beyonce fan, but good luck to her.
Stephanym Stephanym 10 years
Yay Beyonce...why do people hate on her!!!
lorenashley lorenashley 10 years
She'll go away when people stop buying her albums, concert tickets, etc. She is the biggest name out there, as far as female singers go. She's here to stay.
sarabel sarabel 10 years
when will she go away? when???
lorenashley lorenashley 10 years
I just :LOVE: her!! I am so happy for her and all her success!
Talldiva45 Talldiva45 10 years
I am sorry but I am all Beyonceyed out! She's played
littlemissvixen littlemissvixen 10 years
Whatever happened to Beyonce's other perfumes?
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