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Beauty Byte: Blondes Are Going Darker

Blondes may have more fun, but according to a recent study, they don't want to have too much fun — at least, not in the workplace. British chain Superdrug commissioned a study to gauge women's attitudes toward hair color during the recession, and researchers found that one in three female employees with light hair have recently gone darker. Thirty-one percent of blondes have gone brunette in hopes of appearing smarter in the office. If that sounds silly, consider that 38 percent of blondes feel that their hair color has "held them back in their career" in the past.

While some people may hold stereotypical and outdated "dumb blonde" views, I think there's something else behind the shift: Money's tight for many people, and being a brunette is usually cheaper than paying for expensive root touch-ups. (It's one of the reasons I've been postponing my cool-girl Kate Lanphear hair makeover.) So if anything, blondes who go darker may indeed prove their financial competence — at least when it comes to balancing their personal budgets.


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