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Beauty Byte: Blondes Are Going Darker

Blondes may have more fun, but according to a recent study, they don't want to have too much fun — at least, not in the workplace. British chain Superdrug commissioned a study to gauge women's attitudes toward hair color during the recession, and researchers found that one in three female employees with light hair have recently gone darker. Thirty-one percent of blondes have gone brunette in hopes of appearing smarter in the office. If that sounds silly, consider that 38 percent of blondes feel that their hair color has "held them back in their career" in the past.

While some people may hold stereotypical and outdated "dumb blonde" views, I think there's something else behind the shift: Money's tight for many people, and being a brunette is usually cheaper than paying for expensive root touch-ups. (It's one of the reasons I've been postponing my cool-girl Kate Lanphear hair makeover.) So if anything, blondes who go darker may indeed prove their financial competence — at least when it comes to balancing their personal budgets.


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Cris1192 Cris1192 8 years
Hair color can't hold you back career wise and if a company or employer didn't hire or promote you because you're blond you should really consider if you want to work for them anyway.
ilanac13 ilanac13 8 years
i'm not surprised by this one actually. i've been blonde my whole life, however i've been slowly going darker during certain times in the year. i feel like it's ok to still be blonde and have people respect that i'm smart
watermeloncandy watermeloncandy 8 years
I think the frosty, bleached out, fried "blonde" thing is over now... RICH, GLOSSY, DARK hair color has been on the rise in the past 3 years or so. I used to be one of those frosty college blondes where I looked like everybody else. I got sick of it, then I colored it brown, and continued until my natural hair grew out. I still freshen it up with temp color, but now my hair is twice as long, healthy, and shinier than ever. I also became a hair model. I get MUCH more attention now. Plus, I love it even better now!!!
Retro-Bunny Retro-Bunny 8 years
lizlee89: Well, I guess I did have a choice, but you know, it's your mom. She was so happy about it, and I thought it made me more grown up (or like Barbie), so I kept with it. I agree though, with everyone's comments. The only way I'll ever change my hair out of blonde (natural or not) is by choice, not to support a stereotype!
darc5204 darc5204 8 years
Developing stereotypes may be a "natural human tendency", but the content of the stereotypes is just a product of society. For being taken seriously, I say blonde isn't usually the problem... really overdone dyed blonde and any other trying-to-hard colors and styles are what does it. I have no problem with platinum or plum, but your conservative boss might!
ckeller825 ckeller825 8 years
HOWEVER, I have noticed that a lot of my previously blonde friends have gone darker. It's funny how things have switched up from brunettes seeking blonde highlights in HS to blondes wanting a darker hue. mwahaha :)
ckeller825 ckeller825 8 years
I don't know if I believe this. I think it's all mentality.
blondie829 blondie829 8 years
the next post will say that women are not wearing their contacts because glasses make you look smarter... ugh :( these old stereotypes need to go away!!!
Sophie827 Sophie827 8 years
A natural human tendency? Sorry but I find that ridiculous. I think it's just a silly stereotype in our current society. No one labelled blondes dumb 200 years ago. I guess it's because blonde is a rarer colour so girls that love attention often dye their hair blonde. I started my first real job out of uni 6 weeks ago and I've been thinking about dying my hair. I dress conservatively and hardy bother with makeup but my hair is long, straight and blonde and when it's out I can't help thinking that people think I'm some ditzy airhead.
omigosh omigosh 8 years
chelsea took the words right out of my mouth..totally agree with her! i'm blonde, but who cares?! just because there are some stereotypes about people with my hair color doesn't make me any less intelligent. if i dyed my hair darker i would just be supporting that stereotype, which i refuse.
lizlee89 lizlee89 8 years
retro bunny, that is so sad! why would people make their 10-year-old+ child dye her hair?! did you have any choice in the matter? because a parent should accept their child as they are, especially when it comes to looks - no wonder your self esteem is so low! as a natural brunette who has never dyed her hair, I really don't understand the whole dyeing craze. I understand wanting a different color or just a simple change (I myself always wanted to be a blonde haha), but I just think God gave you your natural hair color and it is the best color for you (although I know there are exceptions to this rule - i.e. Leighton Meester). as for blonds being seen in a certain way, I think that is just as stupid as looking at someone in a different way because of the color of their skin...
chelseacbboyles chelseacbboyles 8 years
Blonds (or Brunettes or Red heads) should be proud of what their hair color is no matter what. I think it is sad that people are going to change the way that they look because of an outdated stereotype about one part of their appearance. Hair color is a genetic trait like skin color, eye color, height, nose size, face shape, etc. What if everyone was that pushed over because of stereotypes? We would not have come as far as we have today working against these stereotypes - ESPECIALLY in the work place. As a natural blond, I enjoy the fact that I am an intelligent, college-educated woman in the work force who can change that connotation by proving those ideas wrong.
Retro-Bunny Retro-Bunny 8 years
Wow, this came at a very good time...! My mom has had my naturally medium ash blonde hair dyed super gold blonde for since I was 10 (I'm 18 now). As much as I'm tired being unnaturally super blonde, I'm terrified that changing it will somehow make me less-attractive (my self-esteem is pretty low to begin with). Oh well, I'm going to make the jump tomorrow at the stylist. Thanks for the interesting post, Bella!
cosmetiholic cosmetiholic 8 years
I can understand this. I went from monthly blonde highlights to doing brown myself at home... BUT I dont get nearly as much attention from men with brown hair!
Allytta Allytta 8 years
btw i'm on my way out of university and i have been conducting my own study - asking my friends what they thought about my hair colour (i have pretty much everyshade on my head at some point); i sent out photos and asked for contructive criticism and all said blonde is better for me. but i was afraid in the professional world i might be viewed as a wild child of some sorts. though my craft is design and many of us just wear t-shirt and jeans to work :))
Allytta Allytta 8 years
i'm am very light ash blonde (11) and i do my hair at home every two weeks. and it costs me 6 quid a month ;) as i try to buy my favourite Garnier colour on sale. it looks great, better than it did when i used to go to the salon (the main reason i quit was that those dummies used to ruin my hair, and now i'm in control and it has never looked better). so Bella, if you don't have your hands growing out of your arse then you can do it too ;) no need to deprive yourself from some lovely makeover to lighten your mood.
genesisrocks genesisrocks 8 years
Hmmm....does this include people who are naturally blonde? Because I think it would be expensive for a natural blonde to keep touching up her roots if she went darker.
fleurfairy fleurfairy 8 years
Well I certainly do, and I am blonde.
belladande belladande 8 years
fleurfairy, I'm not sure what you consider a "natural human tendency," but most of the people in the world are not blonde (several whole groups of people numbering into the billions, in fact), and probably don't have too many strong opinions about the intelligence and sexual habits of those with blonde hair. I know I don't. There aren't too many natural blondes in people with my background so I've never had a opinion about them one way or another.
jlynn818 jlynn818 8 years
I'm still an undergrad so I don't feel any effects of being a blonde right now, but I really can't imagine dying my hair to be taken seriously as a scientist. I guess I'll see in a few years.
JessNess JessNess 8 years
I have been dying my naturally blond hair since I was 15 but not because I felt like it was holding me back because I actually did not like my natural color
fleurfairy fleurfairy 8 years
Being a blonde in a man's field, I commiserate with those women who say they feel their blonde hair might hold them back. It is a natural human tendency to associate blondes with being "good time girls" or "airheads". I like to pull my hair back at work so as to seem more professional. Hey, whatever works in this economy right?
aimeeb aimeeb 8 years
Makes's partly why I stopped bleaching mine yrs ago, Too much money wasted...
blondie829 blondie829 8 years
Not me! I've kept the same bright colored blonde. However, I'm just a shade or two darker naturally, so it's not a big deal. Makes sense though for those people trying to save money.
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