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Beauty Byte: Burt's Bees Wants to Regulate "Natural" Beauty Products

Beauty Byte: Burt's Bees Wants to Regulate "Natural" Beauty Products

I have always liked Burt's Bees products, but now I have an even better reason to admire the brand. According to Women's Wear Daily, Burt's CMO Michael Indursky wants to lead an effort to regulate the so-called natural-beauty industry.

While shoppers are increasingly drawn to natural and organic beauty products, there is very little regulation of the category. In fact, Indursky's first step will be coming up with an official definition of what "natural" means. According to WWD:

"A natural product should not have parabens, any synthetic preservatives, sulfates, animal products or anything with suspected potential human health risk," Indursky said.

He said he was looking to apply the definition to items that contain 95 percent natural ingredients.

Ideally, if products didn't meet that qualification, says Indursky, they would not be allowed to use the word "natural" in their names. Products that did meet the requirements would get a special insignia.

I, for one, think this is a great idea. It's unbelievable to me how many products marketed as "natural" or "organic" are packed with chemicals. After all, just because a lotion contains herbal extracts does not make it natural. It sounds like a massive undertaking, but I'm glad that Burt's Indursky is taking it on.


Join The Conversation
pinky-tuscadero pinky-tuscadero 10 years
I especially love BB Carrot Seed Oil Complexion Mist.
audreystar audreystar 10 years
i absolutely love burts bees. that line is awesome. :D
dinokiss21 dinokiss21 10 years
i love burts bees..I want to try the shampoo and conditioner next!
babylish babylish 10 years
i love burt's bees woot!
wynter wynter 10 years
Great idea. I love Burt's Bees. I'm addicted to the lip balm.
LaylaCams LaylaCams 10 years
Good for them. I just bought the tinted lip balm in Champagne and it's a little too "sparkly, Go-Goish" looking on my lips. But I love their products.
smouri smouri 10 years
Burts bees is lovely, especially the beeswax lip balm, cant live without it :-)
dancediva0924 dancediva0924 10 years
love burts! awesome!
samshrew samshrew 10 years
I'm glad to hear that Burt's Bees is trying to do this. After hearing my friends blab on and on about their products, I finally went and bought some of their products. I've really liked their Radiance Night Cream. I have relatively oily skin but it seems to balance it well, which is more than I can say for the Estee Lauder, Elizabeth Arden and other more expensive (and non-natural!) brands I've always used in the past. The only downside is that the fragrance is a little strong and will probably take some getting used to, but it's a minor price to pay in light of the results I've been getting!
dracsbabe dracsbabe 10 years
Hope they can do it so much of what they sell at health food stores isn't all the natural like they say it is when it comes to beauty products.
catstarr catstarr 10 years
Im addicted to burts bees. I've loved every product I've bought and I'm so glad to hear they want to keep things organic! Way to set an example Burt. ;)
clbailey1 clbailey1 10 years
Agree with Sofi - anything coming in contact withour bodies - even if its not internally - should be subject to the same type of organic/natural standards, otherwise anything could be labeled as such and contain some decidedly 'unnatural' ingredients!
katiejam katiejam 10 years
All of these products are absolutely GREAT! I can't go anywhere without my Burts!
ALSW ALSW 10 years
I love Burt's Bees. Good for them!
calibabi calibabi 10 years
sofi sofi 10 years
great idea- foods have strict regulations over 'natural' or 'organic' why shouldn't makeup/beauty products as well. We aren't ingesting necessarily, but our skin can absorb crap just like our stomachs can. Love Burt's bees products~
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