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Beauty Byte: Clarins Finds a Wave of Criticism For Its Claims

Remember how L'Oreal was in trouble for its misleading advertising? Well, now Clarins is part of that club. The Advertising Standards Authority condemned Clarins for making claims that its Expertise 3P Screen Mist ($40) could protect skin from electromagnetic waves such as those that transmit TV and radio signals. Clarins marketed the spray as follows:

If electromagnetic waves can penetrate walls, imagine what they can do to your skin. Today, electromagnetic waves generated by a host of modern-day electronic devices join a list of well-known pollutants which can damage skin. For the first time, Clarins Research reveals the link between exposure to artificial electromagnetic waves and accelerated skin aging.

The only problem? The ASA wasn't too keen on the research. It turned to an independent expert, who criticized Clarins' method. It turns out that the spray was tested on plants in a laboratory, but not on people. So while the ASA has told Clarins to put the kibosh on its advertising claims, the cosmetics company stands by its advertisements, saying they are "factual and informative." What do you think? And would you have bought into the idea that a microwave can make you age in the first place?

Join The Conversation
megafie megafie 10 years
Clarins launched this right after I stopped working for them - I was relieved that I wouldn't have to explain this to anyone and try to sell it to them!
jadoremondieu jadoremondieu 10 years
yup - what redegg & vienvien said. hadn't even seen the product. safest to be sceptical, these days. sadly. !
lucyS lucyS 10 years
LOL redegg! I would never buy a $40 mist anyway, and the claims Clarins are making on this sound totally ridiculous. I actually like Clarins stuff but this pisses me off.
leeluvfashion leeluvfashion 10 years
I would never buy this product. I think Clarins is just trying to find a way to make people worry and make money off of it.
Talldiva45 Talldiva45 10 years
Well whatever they did or didn't do worked b/c we are talking about it right here on Bella! Free advertisement.
Beauty Beauty 10 years
I would never buy this, personally. Talk about a product whose purpose is to create anxiety about a "problem" (that it can therefore solve, of course!).
vienvien vienvien 10 years
Most of the claims in certain skincare products in the market today are too far-fetched ---there's nothing new here. It's just a part of a "marketing strategy" that some advertisers take too far and too exaggerated just to lure the target market to bite into their wares
welovepandas welovepandas 10 years
I thought it sounded far-fetched when I saw the advertising.
karisaamy karisaamy 10 years
Yes I am now going to worry about that and give myself more wrinkle - Oh when will the madness end!!!
redegg redegg 10 years
All the things they are trying to make us worry about, i.e. electromagnetic waves, are making me age. I just got another wrinkle. Leave us alone and let us moisturize!
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