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Beauty Byte: Consumers Are Still Buying Cosmetics

In the nonstop stream of bad economy news, there's at least one bright sign for retailers: People are still buying beauty items. A study by research group Synovate found 41 percent of people plan to spend the same amount on cosmetics as they did before the recession hit; 27 percent said they would reduce spending. The study, which queried 11,500 people, spanned more than a dozen countries — and that's where it gets interesting.

Respondents in Denmark, Brazil, and Malaysia were most optimistic about their respective economies, while Brits and Americans had the most doom. Eighty-two percent of Americans said that they've stopped making impulsive purchases in general, and I'm one of them. Are you cutting back everywhere, or are you still spending on beauty treats?


Join The Conversation
jennjennnbubba jennjennnbubba 8 years
of course we are still buying comestics, we have to look beautifully broke ;) I got lucky this Christmas with a lot of beauty wants so I haven't had to splurge lately
emalove emalove 8 years
I don't know that I could ever stop buying beauty least the few that I love and am very loyal to.
Beauty Beauty 8 years
I'm with you, aimeeb. :)
pandacn pandacn 8 years
Even though I'm cutting back on beauty purchases (not because of the economy, but just because I keep piling up stuff without using up old stuff, so my personal resolution is to actually buy stuff that I need), I'm not surprised at this beauty byte. The saying used to be lipstick is recession-proof because it makes women feel good amidst a gloomy reality, but it's also relatively affordable, even in hard times and one tube lasts a long time.
aimeeb aimeeb 8 years
This when you break it down to "needs" and "wants." I am still buying the things I NEED but not all the items I WANT.
gabiushka gabiushka 8 years
I have never splurged on beauty. I like to keep it simple.
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