Skip Nav
Why I'm a Makeup Flip-Flopper
Quiz: What Is Your Skin's Undertone?
MAC Cosmetics
I Was a MAC Pro For 11 Years, and This Is What It's Really Like to Work There

Beauty Byte: Cover Girl is Looking for a New Queen

Last week, Queen Latifah and Cover Girl held an open casting call to try and find a new woman to take over the throne. Instead of hiring another star or model, Cover Girl would like The Queen's replacement to be someone real.

Over 2,000 women showed up to the event held at B.B. King's in NYC's Times Square. Whoever is chosen will appear in the new ad campaign due out in June.

The contestants had 30 seconds to describe why they should be the makeup line's new face and to share how they have achieved both inner and outer beauty through overcoming an obstacle, an accomplishment, their involvement in the community, or standing up for something they were passionate about.

To read what Queen Latifah, had to say,

“The brand itself was made for real women. When the advertising agency wanted to include regular women in the campaign, I thought it really celebrated who we were targeting — an average, everyday woman of color with a story to tell.

36 women advanced to the second round of auditions and the new face will not be revealed for another two weeks. Which lucky lady will have her inner Queen revealed? Stay tuned for the results - having more than one winner is still being considered.

Around The Web
Join The Conversation
Greentea1203 Greentea1203 10 years
Yeah, I thought that's what the Top Model winners were for.
bugness bugness 10 years
That photo is so photoshopped, it's disturbing... -Bug
Wicked Wicked 10 years
They're looking for another Covergirl model? They honestly don't need anymore with all of these ANTM winners getting contracts with them.
UrbanBohemian UrbanBohemian 10 years
I hope Queen doesn't stop. She's too good a spokeswoman!
LaLaLola LaLaLola 10 years
That's a lot of info to pack into thirty seconds!
Sephora Opens New Nail Bars in Stores
Illamasqua Launches Funeral Makeup Service
Plastic Surgery Obsession Gets Fugitives Whitey Bulger and Catherine Greig Arrested
Florida Deodorant Robin Hoods Steal 75 Sticks to Give to Smaller Stores
Australia Prints Eucalyptus-Scented Stamps 2011-05-11 10:05:00
Aerin Lauder to Launch a Lifestyle Brand, Aerin 2011-04-06 17:00:46
Ines de la Fressange Becomes L'Oreal Spokesperson

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds