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Beauty Byte: Dr. Bronner's Lathers Up Some Litigation

Beauty Byte: Dr. Bronner's Lathers Up Some Litigation

Since the term "organic" is loosely defined within the skincare and cosmetics industry, many brands have taken quite a bit of leeway with the term. And one brand is not too happy about it.

Dr. Bronner's, which has voluntarily adopted the FDA standards of "organic" in its product line, is suing a bevy of brands, including Estée Lauder, Kiss My Face, Stella McCartney, and Juice Beauty. Dr. Bronner's claims that these brands use the term organic to sell products that are anything but. The suit also accuses the OASIS standards, which define the term "organic" for 30 top skincare companies, of being too lenient.

We'll see how it all plays out, but no matter whether Dr. Bronner's wins or loses in the courtroom, the company is winning some free press. Do you think the lawsuit has merit, or is the company in no place to dictate how others should run their businesses?

Join The Conversation
roxtarchic roxtarchic 9 years
dr bronners peppermint liquid soap IS THE BEST when you're feelin a lil under the weather & i think there DEFINITELY needs to be stricter guidelines for organic products.... stricter guidelines on toxic plastics and more accountability on the company who makes these products... if you'r enot what you say you are... pay back to the consumer that you dubed
barbara-24 barbara-24 9 years
I'm no expert on organics, but if companies ARE falling short of truly being organic, and thus misleading consumers, then yeah, someone should put their foot down and do something. And I've used Dr. Bronners, and it's some of the purest, most natural stuff you can use! No harmful ingredients whatsoever. I plan to use their baby soap for my baby girl due in July!
secrethoughts secrethoughts 9 years
Let's face it. More and more people care about going green and trying to be more natural/organic in their purchasing habits, and people are willing to pay a lot of money for products that make that claim. These companies are exploiting the good faith efforts of consumers in order to make money. The use of this term, like many other terms commonly used on labels, should be regulated.
7kimba7 7kimba7 9 years
I thought it had to have 95% of ingredients as "organic" in order to claim that a product is organic?
brittanyk brittanyk 9 years
It doesn't really matter to me if something is organic or not, but I do think that there should be some type of standards about what organic is before companies go slapping a label on their product saying organic. Right now, it's a big selling ploy, just because "going green" and organic stuff is trendy.
GibsonGIrl GibsonGIrl 9 years
There definitely need to be some standards about what comprises "organic". It's not fair to consumers or the companies that really do keep their products as organic as possible.
0037sammie 0037sammie 9 years
I dont think its fair companies sell us products that say they are organic but are not!!
trésjolie1 trésjolie1 9 years
Juicy Beauty and Kiss My Face are thugs if you ask me, people with sensitive skin shouldn't use many of their products. Go, Dr. Bronner!
gigill gigill 9 years
I agree, there needs to be more regulation. And the free press isn't a bad thing either!
LArgent LArgent 9 years
I definitely agree that the rules should be tighter on this. 'Organic' on the packaging can mean that only one ingredient is actually organic. I like to stick with brands that I know are consistent with their products (Lush, Neal's Yard) when it comes to buying natural.
HipMom HipMom 9 years
I'm all for it. I got really annoyed when I saw Juice Beauty listed among organic brands on Sephora, and then in Gorgeously Green! Give me a break, look at that ingredient list!
hlisa hlisa 9 years
If this is what it takes to get the standards tightened, I'm all for it. This whole greenwashing thing only clouds the distinction of companies that are truly working towards environmental protection and those who are only capitalizing on it...
kia kia 9 years
I'm glad Dr. Bronners is raising a stink about all these un-regulated products that are infiltrating the market while jumping on the green bandwagon. It seems like a lot of consumers are suffering "green fatigue" and hopefully are educating themselves about what all these buzz words mean.
bailaoragaditana bailaoragaditana 9 years
It's interesting - I mean, I'm not one who needs an "organic" label on stuff to validate its quality, but I do think there should be standards. That said, if OASIS is the standard for "organic," and some brands meet that standard, I'm not sure where Dr. Bronner's gets off saying that those brands aren't organic. It's the standards that are the problem, I guess...
rivekkah rivekkah 9 years
I'm glad someone is taking a stand in this issue.
luluroller luluroller 9 years
Absolutely. I think we all worry a bit that products are cutting corners when jumping on the organic bandwagon. Dr. Bonner's is one of few products that have been doing this for YEARS and they deserve the right to defend the quality of their product while everyone else falsely advertises (in my humble opinion). Love Dr. Bonner's!!!
Beauty Beauty 9 years
Good point, tdamji. I also hate "all-natural." That doesn't mean a thing!
beingtazim beingtazim 9 years
i'm glad they're doing something about it - most people see "organic" and believe it to be 100% or so...which most products are not (and no where close to it!)
aimeeb aimeeb 9 years
emalove emalove 9 years
I'm not that interested in the lawsuit, but I like Dr. Bronner's soap!
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