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Beauty Byte: Emma Watson Gets a New Role

Well, that didn't last long. Keira Knightley, who last year replaced Kate Moss as the face of Coco Mademoiselle perfume, is being replaced herself! Chanel's new pick is 18-year-old Emma Watson, best known for her role as Hermione Granger in the Harry Potter movies. The Telegraph reports that Emma will earn a hefty £3 million (almost six million dollars) for her two-year contract.

I love Emma, but this news is a little bit surprising. While Coco Mademoiselle is among Chanel's "younger" fragrances, I don't think I would have worn it as a teenager. It's fresh and beautiful, but it has a sophisticated edge that works best on someone a few more years out of girlhood. Emma will probably work some of her magic for the brand, but do you think it's a good fit?

Update: My friends at Off The Rack report that the whole thing is untrue.


Join The Conversation
kwanemmalove kwanemmalove 8 years
I would like to see Emma on new role she's have a talents
0037sammie 0037sammie 9 years
hmmm....not sure. Maybe they should just get kate back?!
lillovelygrl33 lillovelygrl33 9 years
I think she'd be perfect! I was 17 when CoCo Mademoiselle came out and wore it for about a year and my friends still say it reminds them of me! I tried to switch to Chanel's other younger fragrance, Chance, the following Christmas when it came out but it never smelled nearly as good on me!
rabidmoon rabidmoon 9 years
Keira always bored me to be honest, she lacked spark, she has maybe 3 facial expressions in total. (Soz, just do not like her much at all.) And while I have no problem per se with Emma, I have a hard time believing Chanel picked her, it seems an ill fit and she seems too young and unsophisticated. (Seems even a "young" Chanel perfume should have someone a bit more chic?) I'd have used Sophie Ellis Bextor before either one of them. She has a lot of style and charm, she seems considerably more chic, and a face that manages to be both unusual and pretty.
ModernGraceKelly ModernGraceKelly 9 years
I think she's too young, I never saw this perfume as a teen scent but more of an early to mid twenties perfume. Even that is pushing it, because it has an edge that is hard to wear for most younger women. It seems fruity perfumes are all the rage until you get to 25...and Chanel is no where near fruity. I see someone like Kate Beckingsale or Natalie Portman as the model for this one.
ShePirate2010 ShePirate2010 9 years
:(....thats 2 bad... replacing Keira Knightley!! she did really well in her Chanel pictures and stuff.....i love Emma she is gorgeous but i dont think she is the type for the Chanel contract!!! Keira was 'da best!!!
xoxoxx xoxoxx 9 years
I think she'll do fine. Kind of refreshing to see someone different with Chanel. Its always some run of the mill model or actress, so I'm pretty excited for this one.
Karen12345 Karen12345 9 years
I think she's much healthier-looking than either of the other two! Definitely a step i nthe right direction. And 18 is college-age, not that young. I agree wholheartedly that she is wearing too much blush, specifically, in this picture.
JaimeLeah526 JaimeLeah526 9 years
She's cute but I don't know if she can pull it off. Personally I think Kate Moss and Keira Knightly are ugly.
ChaseOnline ChaseOnline 9 years
I'm a fan of Emma Watson, but girly-girl has waaaaaay too much make-up on in this photo. She has a pretty face and does not need to cover it up with all that dark make-up.
WiCkeD_LaDy WiCkeD_LaDy 9 years
if is true... good for her this could be a good chance, to grow up and the experience
chiquita29 chiquita29 9 years
I think she will do fine, but i'm sad to see Keira go, I loved her ads she's so beautiful. Can't wait to see what they churn out with Emma. She's also a very pretty girl. I've never even smelled this scent before, now i'm really curious.
soulight soulight 9 years
I think she would fabulous for the campaign. She always looks so classy on the red carpet.
Beauty Beauty 9 years
Bengalspice, I worried that it was a rumor, too, but the Telegraph — a legitimate newspaper — reported it, so at that point I believed it to be true. Ah, journalism. Sigh.
bengalspice bengalspice 9 years
Um ... isn't this like some Internet rumor? I just read that Chanel denies it 100%.
trésjolie1 trésjolie1 9 years
I think she is a great match. 18-19 isn't really that young. Most models are younger than that, and this is supposed to be a young perfume.
emalove emalove 9 years
I think she can pull it off...she's gorgeous.
brittanyk brittanyk 9 years
I think she's a little too young to become the spokesperson for Coco Mademoiselle, I think that it's a little more sophisticated of a scent than what the average 18 year old would wear (or could afford).
juliarose23 juliarose23 9 years
i think she can pull it off, i'm young and i love coco mademoiselle...but its weird they would oust keira knightley like that...
Witchy-Ways Witchy-Ways 9 years
She's wearing a lot of Chanel couture to events so maybe she's had the times for a long time. Maybe Chanel is trying to widen their demographic. After all, I don't think there's mayne Chanel perfumes except for Coco Mademoiselle that would appear to many women under the age of 20.
Rigor-Mortis Rigor-Mortis 9 years
Bleh, Keira was also really boring. So first we had boring, now we have dull. Yuck.
LOVErickii LOVErickii 9 years
she is about 19ish so maybe she's trying to change the way the public see hermione
Lovely_1 Lovely_1 9 years
I dunno...I think she will pull it off! She is a very talented very smart yougn lady :)
RobyTose RobyTose 9 years
I love Emma, too, and I love 'Mademoiselle,' but I don't think she's the image of sexy sophistication that I get with that fragrance. Odd choice...
trésjolie1 trésjolie1 9 years
Yay! British sophistication it is!
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