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Beauty Byte: Fragrance Biz Not Thrilled About Criticism

Need more proof that regular people are having an impact on the beauty industry? Read this story in today's New York Times, which explores the influence of fragrance critics such as Now Smell This. As the Internet allows people to share their unfiltered opinions on beloved scents — and not-so-beloved ones, too — fragrance companies are worried. Accustomed to receiving glowing reviews in magazines, executives are freaking out whenever their latest juice is deemed a stinker. Says the Times:

In Perfumes: The Guide, [Tania Sanchez] chided that the perfume industry “hasn’t yet figured out the benefits or relaxing control.” She told of a prominent blogger threatened with a lawsuit by a perfume company because she had deemed its product only "O.K.," and "a little disappointing."

Overreact much? Yes, perfume is big business, but everybody's entitled to sharing her opinion. And I've certainly learned more about fragrance from people I've met on the web. In the long run, an informed consumer is a good thing — and maybe it will force companies to work harder at developing excellent perfumes.

Join The Conversation
i-am-awesomeness i-am-awesomeness 9 years
haha I was like... what does Matlock have to do with perfume?!
Bookish Bookish 9 years
Seems to me the answer is simple: make better smelling fragrances. Right? Every time I open up the mail from Ulta, there are always six or seven little fragrance envelopes, and it's only every couple of months I open one and really like it. Maybe it's just Ulta... And I have to open all of them, every time. It's an obsession!
JaimeLeah526 JaimeLeah526 9 years
How can a blogger who is not being paid to endorse this product get sued for saying something was Ok. She could have said it smelled like shit and don't ever ever buy it right? If the celeb being paid to endorse it said that I could see it but not a blogger.
tiabia tiabia 9 years
Because a senior in a gray seersucker suit is a beautiful thing!!!
mlmoreno47 mlmoreno47 9 years
I don't understand the Matlock picture. Can anyone explain? :)
ModernGraceKelly ModernGraceKelly 9 years
I've been a member at nowsmellthis for a few years now. I take all the reviews with a grain of salt and form my own opinion on perfumes reviewed. I can see how certain people would take their opinion and choose not to buy something because of it. There are alot of people on there that are like that... NST does tend to love luxe or niche perfumes and hate department store perfumes.
terryt18 terryt18 9 years
I know I get sick of reading stellar reviews for crappy products just b/c the company pays the mag to write such.
the-cat the-cat 9 years
I agree, one of the biggest changes in the beauty industry over the last few years has been because of the internet - now everyone can share their views on the best products and this can only be a good thing. It's so refreshing to read blogs and posts about products when you know they're honest and well-tested as oppose to just re-hashing a PR press release.
tiabia tiabia 9 years
That is just a bit extreme about the impending law suit. As for the picture...I am super STOKED about Matlock finally being released on DVD...totally brings out my inner geriatric!!!
LaReveuse LaReveuse 9 years
Wrong link. It's
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