Bummed that Project Runway won't return until December? Don't worry—soon, you'll be able to get your Heidi Klum television fix in a different way. Everyone's favorite German supermodel is saying "guten tag" to Guthy-Renker, the company that owns Proactiv, Natural Advantage and Youthful Essence. This fall, she'll star in her own infomercial for In An Instant, a new skincare line. WWD reports that this move is likely to draw the in-demand, 18-to-40 female viewership that companies dream of:
"Heidi Klum is going to attract a very different target market in our opinion than Cindy Crawford, Susan Lucci, Jane Seymour or Victoria Principal," said Greg Renker, founding principal of Guthy-Renker, referring to spokeswomen for various brands in Guthy-Renker's portfolio. "Heidi Klum has a young, hip following that watches her show on Bravo."
I think Heidi is highly likeable, and I'm a little embarrassed to admit that I'd probably watch the infomercial because of her charm. Plus, she does have good skin, which is likely to entice viewers to buy In An Instant. What do you think? Would Heidi's involvement make you more likely to buy a product?