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Beauty Byte: Jessica Simpson to Launch Fragrance

What do Mariah Carey, Gwen Stefani and Jessica Simpson have in common—aside from their platinum albums? They're all entering the celebrity-fragrance business. Here's the scoop from Parlux, the beauty company she's working with:

The fragrance line will debut in July 2008, in the U.S., with an international roll-out shortly thereafter. The fragrance will reflect Ms. Simpson’s style, personality and confidence.

According to Ms. Simpson, “I wanted to partner with a company that would be able to express my personality through a fragrance. After meeting with Parlux, I’m extremely excited to start the development process with them.”

I'm curious to find out what Jessica comes up with. I bet it'll be very feminine, fruity and soft (and that somewhere, Ashlee Simpson is mulling her own fragrance, too). What do you think?
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skinnycouturee skinnycouturee 10 years
i personally hated dessert.. it gave me headaches whenever i smelt it on my friends ok it was yummy, but too much of it got annoying hopefully she makes something better
stpattygirl stpattygirl 10 years
I refuse to buy anything with Jessica Simpson's name on it. And her shoe line is just a rip off of legitimate designers' looks.
meganekko meganekko 10 years
I think that celeb endorsed scents are stupid, I don't care how good it may smell, I don't need to be giving any more money to them.
adrianrny adrianrny 10 years
I make a point of not buying anything endorsed by a Celebutard-- Why pay double the price for them to get the royalties??!!
epicurean_Essy epicurean_Essy 10 years
excited!
tiatia tiatia 10 years
Hopefully this fragrance sells better than her first attempt! Dessert anyone!
Schaianne Schaianne 10 years
Even if I liked HER ... I probably won't buy it. I couldn't stand her Dessert line. =P
kayden kayden 10 years
So Many fragrances that's good but, donations to homeless, education, and charities should occur much more from the stars.
Mickey-tee Mickey-tee 10 years
i must admit tho i do love britneys!
Mickey-tee Mickey-tee 10 years
another celebrity fragrence
JaimeLeah526 JaimeLeah526 10 years
Here's to hoping that she's gone before 2008 so the fragrance never comes out.
shoey_1984 shoey_1984 10 years
I am so excited to see what her perfume looks like and smells like. I hope it is nice. I will buy it as long as it smells good and isn't too expensive!
sexyeyes sexyeyes 10 years
It would be interesting to see the outcome of her perfume!
terryt18 terryt18 10 years
Ugh! Y'all are right- just one more opportunity for her to lend her name to yet another derivative beauty product. And those Paves hair extensions on HSN looked janky!
Pink_Lipstick Pink_Lipstick 10 years
Aww, that's exciting!
Honeychild Honeychild 10 years
Over it they all smell the same to me
SassAndBide SassAndBide 10 years
ah typical celebrity fragrance # 45421348923 the only one i truly like was sarah jessica parkers' lovely
laurarose520 laurarose520 10 years
I've always been partial towards Jessica Simpson. I think she can put together a nice scent.
radarkitty radarkitty 10 years
I liked the Desert line but only the body lotion stuff. The fragrances were no good. They smelled good at first spritz but they didn't stay on at all. I still have a whole bottle of "creamy" the vanilla/caramel one. I don't think I will be buying her new fragrance. And I'll never buy her shoes. Those suckers are U-G-L-Y!
Supermom Supermom 10 years
I think that the celeb perfume is just a great marketing campain. People buy stuff b/c of celebs all the time, so why not come up with a scent, slap someone's name on it and sell, sell, sell. As for me, if it smells good on me and my hubby likes it, I buy it - end of story. I don't care who's perfume it is or what it costs. $5 dollar body splash or $500 dollars.
brokenbracelet brokenbracelet 10 years
The Dessert line was gross! I bet Jess can come out with a nice smelling perfume, her shoe line was great, I have to admit. I usually dont like celebs perfumes...except Britney's Fantasy one. For some reason, that one smells so good to me
Beauty Beauty 10 years
This time around, it's going to be a perfume, not the whole shebang she did with Dessert. I didn't like the Dessert line, because it was too sugary for me, and I don't like the idea of licking products off my body. Anyway, this new line will be more like Paris Hilton's fragrance (it's made by the same company!) in the sense that it's focusing on just one singular fragrance. And I have a feeling--just a hunch--that it will be marketed in a more upscale, grown-up way as opposed to the coquettish look of the Dessert line.
uptowngirl1999 uptowngirl1999 10 years
Her failed line of Dessert Beauty. I agree with those who show the disgust with celebs all needing a fragrance. As if there aren't enough fragrances out there, and it's so overdone that it's no longer an original idea. But I do like some. Most I admit smell like crap. The fragrances that I think are the most hilarious are the men's. Puh-lease. I'm seriously tired of Jessica Simpson. She's got some cute shoes, but I hear they are not comfortable. Plus she was a trend to watch (Newelyweds), and now I think her time is over. I'm so tired of her. She is trying EVERYTHING and it's way annoying. What next, Jessica Simpson Happy Meals, but HEALTY instead. NEXT!!!!!
Divajj Divajj 10 years
Doesn't she have a fragrance? What the heck was that edible stuff?
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