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Beauty Byte: Jimmy Choo Stepping Into Fragrance

Jimmy Choo is synonymous with luxury for your feet, but now the high-end accessories brand wants you to smell like money too. According to Women's Wear Daily, Jimmy Choo has inked a 10-year fragrance-licensing deal with Selective Beauty SAS, a Parisian beauty company. The first Choo scent for women is set to launch in Spring 2009. Four years after getting into the handbag business, the Choo company says that fragrance seemed like a natural next step. Like Choo's shoes, the scents will be highly exclusive, sold in just 2,000 to 3,000 locations worldwide.

According to Robert Bensoussan, former Choo CEO and current board member:

"I believe fragrance is a way of expanding the client base," he said. "We hope it will attract many more people to the Jimmy Choo concept, especially people who would like to own a piece of the Jimmy Choo world but who can't necessarily spend the minimum $500, which today is the basic [entry price] for a Jimmy Choo product."

It sounds like a smart strategy, and there is really some great potential here for a perfume bottle with a shoe-motif, so let's hope they don't pass that up.


Join The Conversation
krob krob 10 years
Trishxo: Jimmy Choo is a cobbler and makes original shoes in London. Tamara Mellon loved his shoes so much she quit Vogue and launched a shoe line with his help and name on it. She is the President of the company. He has since (in 2001) sold his shares and now only produces the special couture line out if his London shop. This is one of the only brands I'll wear and am excited to see what they come up with fragrance wise.
Glossgirl692 Glossgirl692 10 years
if they really wanted to capture the essence of jimmy choo, i'm thinking the smell of italian leather and melting credit cards!
SassAndBide SassAndBide 10 years
does jimmy choo even work on these shoes or does tamara mellon (is that how u spell it) just use his name and do all the work? cuz i saw her on oprah like last yr and they explained how the company started
bizzybee bizzybee 10 years
I have a pair of chocolate brown patent mary janes that are made by Jimmy Choo. I love them. If they can make the sexy feeling of wearing his shoes a scent - bring it on!
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