Skip Nav
Beauty News
Good Skin Care Doesn't Have to Break the Bank — E.L.F.'s New Line Is Proof
Beauty News
Why 1 Mom Called Out a Sephora Employee After Shopping With Her Self-Conscious Teen Daughter
Beauty Trends
20 of the Cutest Korean Beauty Products You've Ever Seen

Beauty Byte: Jimmy Choo Stepping Into Fragrance

Jimmy Choo is synonymous with luxury for your feet, but now the high-end accessories brand wants you to smell like money too. According to Women's Wear Daily, Jimmy Choo has inked a 10-year fragrance-licensing deal with Selective Beauty SAS, a Parisian beauty company. The first Choo scent for women is set to launch in Spring 2009. Four years after getting into the handbag business, the Choo company says that fragrance seemed like a natural next step. Like Choo's shoes, the scents will be highly exclusive, sold in just 2,000 to 3,000 locations worldwide.

According to Robert Bensoussan, former Choo CEO and current board member:

"I believe fragrance is a way of expanding the client base," he said. "We hope it will attract many more people to the Jimmy Choo concept, especially people who would like to own a piece of the Jimmy Choo world but who can't necessarily spend the minimum $500, which today is the basic [entry price] for a Jimmy Choo product."

It sounds like a smart strategy, and there is really some great potential here for a perfume bottle with a shoe-motif, so let's hope they don't pass that up.

Source

Around The Web
Join The Conversation
krob krob 9 years
Trishxo: Jimmy Choo is a cobbler and makes original shoes in London. Tamara Mellon loved his shoes so much she quit Vogue and launched a shoe line with his help and name on it. She is the President of the company. He has since (in 2001) sold his shares and now only produces the special couture line out if his London shop. This is one of the only brands I'll wear and am excited to see what they come up with fragrance wise.
krob krob 9 years
Trishxo:Jimmy Choo is a cobbler and makes original shoes in London. Tamara Mellon loved his shoes so much she quit Vogue and launched a shoe line with his help and name on it. She is the President of the company. He has since (in 2001) sold his shares and now only produces the special couture line out if his London shop. This is one of the only brands I'll wear and am excited to see what they come up with fragrance wise.
Glossgirl692 Glossgirl692 9 years
if they really wanted to capture the essence of jimmy choo, i'm thinking the smell of italian leather and melting credit cards!
SassAndBide SassAndBide 9 years
does jimmy choo even work on these shoes or does tamara mellon (is that how u spell it) just use his name and do all the work? cuz i saw her on oprah like last yr and they explained how the company started
bizzybee bizzybee 9 years
I have a pair of chocolate brown patent mary janes that are made by Jimmy Choo. I love them. If they can make the sexy feeling of wearing his shoes a scent - bring it on!
Ruby Rose Veronica Beard Suit at People's Choice Awards 2017
Florida Deodorant Robin Hoods Steal 75 Sticks to Give to Smaller Stores
Kendall Jenner Elie Saab Dress at Cannes Chopard Party 2016
Dakota Fanning Jimmy Choo Campaign Spring 2017
Best Valentine's Day Beauty Gifts For Men 2017
Anna Kendrick Altuzarra Dress BAFTA Television Awards 2016
Michelle Obama Black Suit at Invictus Games 2016
Helena Bordon's Valentino Wedding Dress
Ivanka Trump Perfume Top Amazon Seller
Taylor Hill Victoria's Secret Valentine's Day Gifts

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds