Does the world need another skincare line? You bet, especially if it's created by an oh-so-luxurious brand that already takes great care of our hair. According to Women's Wear Daily, the Paris-based haircare line Kérastase is getting into the skincare business. Owned by L'Oréal, Kerastase plans to introduce a line of treatment products called Kéraskin Esthetics in December. It will roll out to the U.S. and Canada starting in 2008.
The move is aimed at capturing more sales at high-end salons, where Kérastase is already well-established. According to Jean-Jacques Lebel, VP of L'Oréal's Professional Products Division:
"In the salon business, we've created all kinds of new experiences: Disco salons, spa salons, salons with restaurants, bars, environmentally friendly salons," he said. "Today, we feel that professional skin treatment is one of those niches. Our competition is not necessarily other hair salons but anywhere that offers head-to-toe beauty treatment," he continued.
The challenge will be convincing devoted Kérastase hair customers that they should trust their skin to the brand, too. The Kéraskin lineup will include 34 facial care products, which will be administered by "Kérafacialists" in salons. WWD says the line will include skin cream, makeup remover, toner, and more.
Do you guys like Kérastase hair products? If so, what do you think of this news?