WWD reports that Kate Moss is planning to launch a line of hair care products with her long-time childhood friend and famous coiffeur—but not the late, great godfather of soul—James Brown. Brown's client list is almost as impressive as Kate's resume. He's worked on the heads of top celebs such as Sarah Jessica Parker, Gwyneth Paltrow, Gisele Bundchen and both Beckhams.

The collection will be called James Brown London, and it will comprise sixteen different products ranging from shampoos to conditioners to serums. All products are priced at £5.99 ($12.16 at the current exchange rate), except for the Intensive Mask tubes which will cost £7.99 ($16.22). The line is expected in UK stores next month.

Kate Moss directed and posed in the black-and-white ads for the line. The idea was to have simple pictures because the philosophy for the brand is simple. The prices aren't insane, the packaging is very plain and concept is really user-friendly. For example, the products are numbered according to hair type so that users will know what goes with what.

I really it like when models and celebs launch beauty products. After all, they are the ones who suffer the strains from over-processing and over-styling, so why not try something that they feel really helps them?

Does it seem naive to assume that celebrities actually use something they endorse? I don't know, but I just have a good feeling about this—maybe it's because Kate herself has financial stake in the company. Combined with her new fragrance launch, it looks like Kate the Great is becoming a real beauty queen.