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Beauty Byte: Kate Moss Kicks Off Her Fragrance

Kate Moss really is everywhere lately, jetting from the Topshop offices in London earlier this week to a hip soiree in Morocco yesterday. According to Women's Wear Daily, supermodel Moss was in Marrakesh to celebrate her fragrance, called Kate, which we first heard about in December. The signature scent hits the European and Asian markets in September. The scent will roll out in U.S. stores in 2008.

WWD spoke with Bernd Beetz, CEO of Coty, the license holder for the fragrance. (Is it just me, or does Coty handle pretty much every celebrity scent?) According to the story:

The beauty giant aims to capitalize on the wide-ranging appeal that has kept Moss the toast of the fashion set and a household name for two decades.

“[We will] tap into consumer groups that we haven’t tapped into before,” said Bernd Beetz, chief executive officer of Coty, who added the company is building its portfolio on fashion-, designer- and celebrity-oriented pillars. “[Moss] overlaps fashion and celebrity.”

Classified as a floral musk and clad in pink-and-black packaging, Kate will cost about $27 to $60, depending on the size. Not surprisingly, Moss herself will appear in the ads for the product. Will you buy the eau de Kate?


itsallbecause itsallbecause 10 years
You can buy the new Kate Moss perfume at for £18.29.
factorybabe factorybabe 10 years
If it smells good then I'll buy it but I will certainly consider buying it cause I adore kate, I think that everything with her name on is good, top shop went well so I'm sure that the perfume will too....
Honeychild Honeychild 10 years
can you SNIFF this new fragrance sorry couldn't resist
mishelleanne I was thinking the same thing! (rotflmao)
sweetrae80 sweetrae80 10 years
if it smells good yes, the smaller one
alieapple alieapple 10 years
i'd buy it !
butterfly7 butterfly7 10 years
I'd be curious. But I've never found anything by Coty that I cared for.
Sunkiss Sunkiss 10 years
I don't get why she's so popular, "everyone" seems so love her :O
lala788 lala788 10 years
I'll smell it and then decide.
Scarlet39 Scarlet39 10 years
Won't buy it. Just the thought of what Kate must smell like (what with the greasy, dirty boyfriend) is very offputting.
high-d high-d 10 years
mishelleanne mishelleanne 10 years
What's it called? Crack by Kate?
lovealways lovealways 10 years
I'll check it out when it comes out. If it smells good, then why not?
lemuse20 lemuse20 10 years
Delight! but $27 to $60? Im kinda wondering.... I know the price doesnt make the scent, but hmm. The musk kinda cheapens it I think.
german_lady german_lady 10 years
I will "try" it.....if I like it I'll buy it and I don't think she did it because she needs more money!
bellahoney bellahoney 10 years
cant wait for her fragrance! topshop is doin real well, and her fragrance is gonna be really good. :]
swwonder swwonder 10 years
Depends, obviously on how it smells. It's always unfortunate when the celebs who bring out fragrances don't have more interesting names.
sylvanavaleri sylvanavaleri 10 years
depends on how it smells, but I love Kate so I would definately consider it!
tragicbeautyx tragicbeautyx 10 years
If it smells good then I'll buy it
loli4loli loli4loli 10 years
does she really need more money? why bother to make perfume?
desodaro desodaro 10 years
Well I'm not sure what she smells like but I'd sure as hell love to look like I'm up for whatever gets me there :p
mouldy mouldy 10 years
i would buy it, if my lifelong dream is to smell like pete doherty.
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