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Beauty Byte: Laboratoires Nuxe is Pure Luxe

The French treatment and skin care brand, Laboratoires Nuxe has announced that they will be relaunching their body and slimming line of products called Tonific. The launch will take place in mid March and is already eyeing international markets, like China, to build on its strong 2006 sales performance.

In 2006, Nuxe opened nearly 1,000 doors around the world, bringing its international door count to 3,000! Products are already sold in Asia and in other countries such as: Hong Kong, Japan and Taiwan and are doing extremely well there.

To read more about what the president of the company, Aliza Jabes said,

"French women have gradually realized over the past 10 to 15 years that they can find excellent beauty products in pharmacies and they don't have to pay a fortune for them. Nuxe has also benefited from the dynamism of the pharmacy channel across Europe.

You see in many countries the same evolution as in France over the past 10 years, with a lot of pharmacy and parapharmacy openings adding she welcomes the increasing number of new natural brands. The introduction of organic lines in pharmacies is a big trend, which means pharmacies are going to continue to be a main channel of distribution for skin care."

While Jabes declined to reveal specifics, she said that she is considering spa ventures for her company's products. Between 5% and 7% of Nuxe's overall business last year was generated by its four spas; three in Paris and one at Club Med in the French Alps. She has plans to open more spas in the future.

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