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Beauty Byte: Lush is About to Expand—Big Time

I know a lot of you are big fans of Lush, the British natural bath and body care company. Stores have been rolling out across the United States for the last few years, but now they're really going to get going. "America is one of those later markets for us," Mark Constantine, Lush's managing director, said to WWD. "We're now starting to get more bullish there."

The plan is to expand by opening more Lush boutiques inside Macy's cosmetics departments over the next three years. This approach has already gone well in Chicago, where two Macy's stores have Lush mini-shops located directly next to the entrance. Having visited both of those stores in Chicago, I can see why the strategy works: Lush is able to reach a more diverse group of shoppers, most of whom ooh and aah over the unusual offerings.

The only drawback? Lush happens to be very fragrant, so much so that I could smell its goods while shopping on the floors above the mini-boutique in Macy's on State Street. I talked with a couple of makeup artists working on the cosmetics floor, and they were not too thrilled about the strong smell. They'll have to get used to it, though: 100 such Lush shops are planned to open, and with a strong cult following, I doubt they'll be going anywhere.

Join The Conversation
htiduj htiduj 9 years
the lush overpowering smell is a problem. i remember the first time i went into their store on 34th street, and while i was interested in the products, i got so light headed from all the smells, i quickly grabbed something and then had to leave.
miss_glitterati miss_glitterati 9 years
I love lush! All my skincare products are from there. I'm located in New Zealand.
chiquita29 chiquita29 9 years
I have always wanted to try Lush products but was afraid to buy them online without being able to smell them. I can't wait until one opens near me!
lintacious lintacious 9 years
oh come one, bath and body works is worse. actually the obnoxious music from express is worse. Lush is amazing!!! I have never had products work so well on my skin. It is definitely worth the price to me. And I am sooooo glad that they are opening one at the menlo park mall! It's about time they have more than one store in nj!
aimeeb aimeeb 9 years
There's one here in Boston and I love it. I use the "Big" shampoo and retread conditioner. I wouldn't recommend it for colored treated hair but for you a la natural girls it works great.
7kimba7 7kimba7 9 years
I have no idea why that double posted.
7kimba7 7kimba7 9 years
Lush massage bars, while being amazing, are ridiculously overpriced. You can make your own for much cheaper... there are recipes all over the internet. If only I could replicate the scent of the soft coeurs massage bar..
lydia-holmes lydia-holmes 9 years
I am a mac girl, but i am willing to try lush!
cleegiants cleegiants 9 years
i've been to lush in several places - san francisco and new york and honestly, i just don't remember the smell being overwhelming at all. i think the body shop has a much stronger smell - i can smell their products from several stores away! anyways i love lush products (buffy the back-slayer is amazing!) and i definitely think this is good for them. i'd just as soon go to the lush store though.
littlemissme littlemissme 9 years
You should put Lush in the Brands Directory!!! :please: And Body Shop too...just saying :INNOCENT:
littlemissme littlemissme 9 years
I'm a Lush-addict!!! Love love love it! :love:
gladjenta gladjenta 9 years
i went to england 5 years ago and lush was pretty big over there. i LOVED their stores and i'm a big supporter of natural products, so i'm very glad they've made it to the U.S. :)
LaFemmeFatal LaFemmeFatal 9 years
Oh my gosh their BIG shampoo is the best shampoo ever. I love LUSH!
marcella marcella 9 years
My god I love this store. I think you are crazy if you don't like the smell. It's divine! If they made a home spray or candles that smell like the inside of their store, I'd buy it in a heatbeat!
redegg redegg 9 years
I just read an article about Lush. They do really well financially because they use almost no packaging and spend nothing on marketing, just use word of mouth. So although it may be very fragrant it is good for the environment since it's not all wrapped up.
chatnoir chatnoir 9 years
I love Lush. I'd rather go to a Lush store than a boutique in Macy's.
Brooklynbee Brooklynbee 9 years
I love Lush! Join the Lush Addicts group - :)
Lovely_1 Lovely_1 9 years
Haha I love walking by the store and you can smell a million great scents!
danig danig 9 years
there's one near where we live in Salerno Italy. it's in the old city/historical center & I remember we were wandering one day and I could smell it down the street before I even knew they had opened a LUSH!
Pumpkin-Queen Pumpkin-Queen 9 years
They even have lush in croatia!! The smell is waaay too strong. There is one in Carnaby st, london and im not kidding you can smell your way there! I love their stuff but never buy it as i just seem to collect it and never use it Also their bathbombs stain my bath
Jennifer14759925 Jennifer14759925 9 years
Lush is amazing! You can smell the store in NYC from a block down the street! American Cream is the best smelling thing ever!!
Delilah-Ash Delilah-Ash 9 years
I've been using Lush products for years, and I don't recall an overwhelming smell.... The store in the QVB has always reminded me of the cave in Aladdin lol
flutterpie flutterpie 9 years
ooh i cant wait, maybe they will be hiring for account execs!
Denise22 Denise22 9 years
I Shop at lush, I love the smell, it's not overwhelming for me but then again, I'm an extremist when it comes to natural products.
FB1977 FB1977 9 years
I visited the store for the 1st time when I lived in Hawaii, and now back home in Chicago I went last month. I do like their products, but I honestly don't remember an overwhelming smell. I need to head back there soon, as I accidentally left a bar of soap on my hot laptop and it melted!
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