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Beauty Byte: Madonna May Launch Her Own Fragrance. Or Not.

Now that Madonna has signed a $120 million record deal, people are talking about the possibility of creating a fragrance around the pop icon. This isn't the first time the idea has come up; more than a decade ago, there was talk of creating a scent called Holy Water—an idea that evaporated. But because this new contract allows Live Nation to create licensing deals, it might actually happen.

"When something is done, it'll be absolutely phenomenal and one of those rare [occurrences] that will turn the industry on its ear," Théo Spilka of perfume company Firmenich explained. (Madonna is said to have met with Firmenich execs within the last year). Industry insiders suspect that Madonna would likely go with an avant-garde scent, with sales doing at least $200 million dollars globally per year.

But it's all just speculation so far, and some experts think that Madonna's chance to market a large scent is gone. If she did launch an unusual scent, it might be too outre for mainstream consumers' tastes. And then there's the issue of her celebrity power. Although she remains a worldwide superstar, she's not the cutting-edge ingenue she once was. As an anonymous beauty executive told WWD: "I'm not sure whether it's a forward brand, or a nostalgia brand."

Right now, the idea of a Madonna fragrance is just that: an idea. But with the industry abuzz, I have a feeling it's only a matter of time before we see something more concrete. The question is, will people buy it?


Join The Conversation
creepupmytee creepupmytee 9 years
please do not, Madonna. I already hate you enough.
alillee alillee 9 years
i definitely will not buy it. i'm over madonna.
SummerBaby SummerBaby 9 years
SoftRockStar SoftRockStar 9 years
Does she need one?
UrbanBohemian UrbanBohemian 9 years
Don't do it Madonna! Don't follow the celebrity trends. You're the one who always sets them! It's not like you need the extra $$ to do it anyway!
tati33 tati33 9 years
:ROTFL: CaterpillarGirl Will she name it after a song of hers, like "Like a Virgin"! Hey!!
DesignRchic DesignRchic 9 years
:ROTFL: Caterpillar!
CaterpillarGirl CaterpillarGirl 9 years
my guesses as to what Madges scent will smell like: a)Lycra b)holy water with a hint of Kabbalah c)regret over sean penn
Lovely_1 Lovely_1 9 years
Yea, people will for sure buy it. She's famous enough, people know her name... Hell I might even take a look ;)
daisyray daisyray 9 years
Why does *everyone* have a fragrance? Don't do it Mo!
ccsugar ccsugar 9 years
I think people would buy it too. But I don't think it will be as successful now. If she had done it maybe 10-15 years ago, when she was at the height of her career, I think that would have been the better time. And yes, every other celebrity is doing it now, so she better make something that will really stand out from the competition.
DesignRchic DesignRchic 9 years
I'm sure people would by it. Why not jump on the bandwagon Madonna? Every other celebrity's doing it :OY:
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