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Beauty Byte: Marc Jacobs Launching Daisy Fragrance

It's no secret that FabSugar loves Marc Jacobs, as do millions of other young fashionistas. I'm also a fan, particularly of Jacobs' Splash fragrance line. Now, Women's Wear Daily tells us that Jacobs' next scent, called Daisy, will be released in August. Very smartly, Jacobs is using the sunny scent to go after younger customers. According to the article:

“We wanted to do something that had a youthful, fresh spirit,” Jacobs said of his scent, aptly called Daisy Marc Jacobs. Speaking during an exclusive phone interview Wednesday afternoon, he said, “Daisy is more youthful, while my gardenia and jasmine scents [Marc Jacobs for women and Blush Marc Jacobs, respectively] are more singular and definitely more ‘designer’ scents. I don’t want to say they’re older, but they’re more sophisticated.”

The floral fragrance will have top notes of strawberry, violet leaves, and ruby-red grapefruit, plus gardenia, jasmine, and other accents. Daisy will also get a wider distribution than Jacobs' other, more mature fragrances, and it will be offered exclusively by Bloomingdale's in the first month. To top it all off, the bottle will have three plastic daisies adorning the cap. I can't wait to pop open a bottle.


Join The Conversation
chiccox3 chiccox3 10 years
i love the ad!
LaLaLola LaLaLola 10 years
Wow, it sounds great, especially since it has strawberry, my favorite fruit!
babylish babylish 10 years
sounds gorgeous!!
ikitty13 ikitty13 10 years
What a pretty bottle, I can't wait to smell this.
xlovelife xlovelife 10 years
it looks so cute! i can;t wait will it be early august? b/c i'm going out of the country!
ccsugar ccsugar 10 years
Yes very cute bottle. Just another excuse to go to Bloomie's ;)
rachelattack rachelattack 10 years
Holy cow, CUTE bottle!
GIOVS GIOVS 10 years
that sounds too fresh, ideal for the summer, wow, i wanna probe it
audreystar audreystar 10 years
i am a huge fan of floral fragrances.
swwonder swwonder 10 years
This sounds gorgeous! Plus daisies are my favourite flowers, I'm definitely going to have to hunt it down.
nati nati 10 years
cute and yummy!
thehabra thehabra 10 years
I have the Marc Jacobs for women, and I love it.I'm not sure if I'll try this,though the bottle is super cute!
GirlC GirlC 10 years
Sounds great for the summer.
jennifer76 jennifer76 10 years
Oooh that sounds really summery and sweet! I'm still trying to get my hands on Cucumber...
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