Skip Nav
DIY Beauty
This $2 Wet n Wild Product Will Easily Give You an Awesome Mermaid Costume
Beauty News
Mandy Moore for Garnier and Other Celebrity Beauty Campaigns of 2017
Beauty Trends
Mario Dedivanovic Wants You to Use $11 Jelly on Your Face For the Perfect Highlight

Beauty Byte: Mattel and Bonne Bell Making Makeup for Girls

In early 2007, Mattel teamed up with MAC Cosmetics for the limited-edition Barbie Loves MAC line, which was MAC's most successful collection ever. The nostalgic line of bright and playful shades (at right) was inspired by Barbie but designed for grown women.

Now, Mattel turning its makeup brushes toward a younger generation. According to MediaPost, Mattel is working with Bonne Bell to develop a makeup line for girls. (Thanks to Jezebel for the tip.)

Though Mattel hasn't released any details, the collection will reportedly target buyers ages 6 to 9. The Bonne Bell products are expected to launch next year. Say Mattell, via MediaPost:

"The Barbie and Bonne Bell partnership will bring girls a fun, feminine and unique beauty experience, leveraging the unparalleled popularity of two globally loved brands," the company says in its announcement.

When I was a kid, I loved Bonne Bell Lip Smackers, and I know that little girls love playing around with makeup. But creating actual makeup designed especially for the pre-tween set just seems wrong to me. What do you think?


tigerfire21 tigerfire21 10 years
Mixed feelings about this... Little kids shouldn't try to grow up too early, but I started wearing makeup in fourth grade and am not a terrible person because of it.
Schaianne Schaianne 10 years
Ok, call me old fashioned but I do not believe in letting young girls wear makeup and look all grown up too soon. Also, with as many pedophiles as there are out there ... why should we be packaging up our kids for those freaks? No matter what my 7 year old step-daughter's mother lets her do at home, at MY house, she will not wear that crap.
boadicea23 boadicea23 10 years
Nobody else remembers Tinkerbell cosmetics? They were sold at department stores when I was a kid in the late 70's/early 80's, when I was just the same target age group as the Bonne Bell stuff. I see this as nothing new.
truffy truffy 10 years
I had makeup when I was a kid, it was called 'Tinkerbell' and I loved it! (The nailpolish just peeled of tho) But it was all pinks and super-fun, I felt grown up. I guess it depends on how they market this as to whether it's evil, or fun. Would hate to think there'll be peer-pressure to tweeze and conceal at 7.
BethS BethS 10 years
This is really sad to me...I feel like kids aren't kids anymore. I didn't wear makeup until well into high school, and even then it wasn't very much. I look at my nieces and it scares me a little how fast they are growing up. On a side note,blueberry lipsmackers was/is my fave flavor!!!
smart-blonde smart-blonde 10 years
What do I think? I think this has been a long time coming. Marketing cosmetics to tweens and younger has been going on for years. A search of EBSCO brings up articles from 2003 talking about tweens and cosmetics, and USA Today recently ran an article about this very topic. If you search their archive, the article is called, "As kids get savvy, marketers move down the age scale." In a nutshell, by they time they hit 12 or 13 teens/tweens don't want brands specifically marketed to them. They want "adult" brands that they've seen their moms and older sisters use for years: MAC, Stila, Tarte, Urban Decay, etc. Even Hard Candy isn't as popular with teens as it used to be. Is this "right" to do? I don't know. Every response will vary. And I could go on for this for a lot longer than this comment would allow! :) On a personal note, I've been wearing makeup since I was ten; I come from generations of beauty junkies and Mom Blonde helped me pick out soft colors and apply them properly. I know the plural of "anecdote" is not "evidence," though, and there are many ten-year-olds who aren't ready to handle the privilege or the responsibility of wearing anything other than strawberry LipSmacker.
bluejeanie bluejeanie 10 years
i don't see a problem with this at all. *shrugs* i played with my mom's makeup when i was little until she finally bought me some wet and wild (does anyone remember that stuff?) it was just for dress up/playtime. i think that this makeup is intended for when girls want to be princesses. it's up to the parents to say 'this is just for dress-up' and not let them wear it everyday/on a regular basis.
KrisSugar KrisSugar 10 years
I have mixed feelings on this one. It's okay for little girls to play dress up and experiment with makeup, but it's up to their parents to keep it under control. and I have a very strong opinion about one thing. If you dress your 6 year old like she's 18, she can become a target for dirty old men. young girls aren't supposed to look foxy!
1missy 1missy 10 years
let the girls be girls
barbie_doll barbie_doll 10 years
And i thought Bratz dolls were bad...
Calimie Calimie 10 years
I don't like that. Of course, one thing is to play with it at home but such a line could easily get out of hand. If girls want to play they shouln't have their own products, maybe something cheap that their mother bought and that she keeps? Between Bratz dolls and this...
inertia inertia 10 years
I remember the Barbie play makeup sets from my own childhood. Some of my friends had them and we'd make terrible messes playing with the stuff at parties. As long as that's all it is (and I didn't see any details to indicate it wasn't), I don't see the harm.
poisonivy poisonivy 10 years
An entire make up line for 6-9 yr olds? Thats just so wrong IMO.
jennifer76 jennifer76 10 years
There are a trillion play makeup sets already on the market for little girls this age. Unless they're planning on marketing with the idea that little girls should wear makeup everyday, and NOT marketing a play/dress up set, then I don't really see the problem.
robynleigh robynleigh 10 years
I think marketing make up to young girls is wrong. It sells a bad body image. But LipSmackers are completely appropriate IMHO. I started using them when I was 9 or 10 and I still use them today!
Ashlyn-Rose Ashlyn-Rose 10 years
That's so wrong-- kids that young shouldn't be wearing anything but flavored chapstick.
MotoLinz MotoLinz 10 years
Lipglosses are fun and harmless, but I'm having visions of little JonBenets taking over the mall.
prblms4loki prblms4loki 10 years
6 just seems way too young. I don't remember trying to get away with wearing makeup until like 7th or 8th grade, which would've been 12 or 13. I think 6-9 is way too early for makeup.
SoCalSugar SoCalSugar 10 years
I STILL wear lip smackers! And I loved MAC's collection. I agree with everyone- it doesn't seem right to market to young girls. They're so impressionable and they shouldn't be taught that they need make up, especially at such an early age.
sumnboutme sumnboutme 10 years
I don't think it's such a good idea to promote makeup for younger girls. I recently went to my little cousin's 7th birthday and she got all this makeup from her friends. I was a little shocked that I actually blurted out, "Aren't you too young for that Amanda?" And I swear she and all her friends looked at me like I was from Mars...and I still think she's too young. Confidence can't be bought at a makeup counter.
shini shini 10 years
I don't like that idea of makeup for girls...there are reasons why mothers don't allow kids to put makeup on when going to school etc, its spoiling them...
henley0715 henley0715 10 years
not cool. It's not good for young girls to wear makeup. IS it going to look like barbie's makeup ? Thats insane!
mandykw mandykw 10 years
Girls are already growing up too fast, they don't need a make-up line to encourage them.
It Pennywise the Clown Makeup
Too Faced NYC Pop-Up Shop October 2017
Gigi Hadid Maybelline Jetsetter Palette at Ulta
Tarte Birthday Sale October 2017
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds