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Beauty Byte: Men Barely Spend Anything on Grooming. Shocker!

For years and years, cosmetics companies have been trying to get men to buy into skin care. For a moment there, it seemed like the metrosexual might make it all work. Alas, the metrosexuals have dwindled in number. A new report reveals that British men have responded to grooming hopes with a big "no dice."

Marketing group Mintel has released survey results that reveal:

  • The average British man spends less than $5 a year taking care of his skin.
  • Thirty-five percent of British men feel that it's important to look young, but 55 percent of French and Spanish men do.
  • The male skincare market is worth less than one tenth of the women's equivalent.

I'm not surprised by these findings, since most men I know have to be told that Irish Spring is not so great for their skin. Doubt I'm the only one wondering, "And they had to do a survey for this information?!" Please. Hand me a tweed jacket and I'll play Professor Bella, whose work on Obvious Male Behavior will be no doubt groundbreaking. Wink.


Join The Conversation
TFS TFS 9 years
i MAKE my boyfriend use my creme de la mer. :]
sugar_me_sweet sugar_me_sweet 9 years
my fiance is more about a great hair cut every 2 weeks. he doesn't really use anything for his skin.
BeautiJunki BeautiJunki 9 years
My man in a facial cleanser moisturizer kinda guy, not brows tho that's a bit much :)
Bookish Bookish 9 years
My husband probably pays what I do. He likes to take care of himself.
ammura ammura 9 years
my hubby used to use ivory soap on his face! i was finally able to convince him to try origins get down deep pore clay cleanser and he loved it. that was 4 years ago and so ivory on his face is history except that he uses it on his body! i am still working on convincing him to ditch that stuff ...
carhornsinapril carhornsinapril 9 years
i literally have to put moisturizer on my fiance's face, because he would never do it on his own (i consider it a personal investment... ha). he also cuts his own hair and uses irish spring on his face 1x day, but likes it sometimes when i bring home products for him to use (he loves biore strips).
ehadams ehadams 9 years
My boyfriend is British so yeah... I got him some Clinique samples for men when I ordered something and he was like "meh." I have to force him to wear sunblock. What can you do...
bailaoragaditana bailaoragaditana 9 years
My boy/friend James uses 18p shower gel. No shampoo, no conditioner, nothing. It's ridiculous.
Angelica Angelica 9 years
Less than $5 a year on skin!!! I am rather mortified! What are they using? Mud?
bengalspice bengalspice 9 years
I introduced my boyfriend to body scrub. He's so happy now.
emalove emalove 9 years
Yeah, not surprising! My husband spends next to nothing on his facial wash...and he has perfect skin. It makes me so mad! I usually am the one who brings him home some products...I buy him a Burt's Bees body cleanser and moisturizer for sensitive skin and he likes it. I think he'd use whatever I put in front of him. Haha.
melizzle melizzle 9 years
I think my husband spends much more than that. Facial scrubs and cleansers, acne creams, special shaving creams...
karisaamy karisaamy 9 years
My husbands shaving gel cost $30 and he buys that twice a year
Leilanic1 Leilanic1 9 years
the funny thing is my husband doesn't buy his own products but uses my expensive face and undereye creams all the time!
plasticine1 plasticine1 9 years
they do however pay more often for haircuts than women
mondaymoos mondaymoos 9 years
Eh. The bf uses the Nivea men's face products I bought him. He likes them a lot... so he'll probably buy them again. :)
ALSW ALSW 9 years
My hubby definitely fits into the $5 and under category. I'd be shocked if he spent that in a year for his skin.
aimeeb aimeeb 9 years
My boyfriend is most def an exception. He uses an actual facial cleanser and even moisturizes.
brittanyk brittanyk 9 years
I buy everything for my fiance, which really isn't much. He uses face wash and some moisturizer every once and a while and that's about it.
austerity austerity 9 years
Pff. Big surprise.
Lovely_1 Lovely_1 9 years
Yes...I do all the "taking care of" for my man! Plucking eyebrows, using face stuff, shaving his head hahaha.
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