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Beauty Byte: NewBeauty Believes Samples Sell

If you're a product sample junkie, then you'll be a sucker for the latest in super-sized swag. As opposed to tiny samples in magazines, NewBeauty is offering subscription-only mailings of TestTube™ sized samples in conjunction with retailers and cosmetics companies.

Although they aren't totally free, for just $25 you get an estimated net worth of $200 in samples along with a brochure that details the benefits of the products and how to use them. Participants include: Lancôme, Jane Iridale, Purpose, Skingenic, CaliDerma, Babor, GoSmile, ROC, SuperSmile and Bioelements. This program was founded in the fall and has already generated 11,000 subscribers within two issues of the magazine.

To read more about NewBeauty,

Adam Sandow, chief executive officer of Sandow Media, which publishes NewBeauty said,

"We were sitting with an advertiser, and were told, 'We love NewBeauty, but we need to come up with another way to quantify how many people are responding to this ad.' That's when we came up with the idea for the TestTube, which offers samples - some of which are full size - of beauty products, both mass market and prestige.

Four times a year, a new TestTube is sent to subscribers, along with a detailed survey. We're then able to go back to advertisers and say things like, 'Twenty-two percent of those who got your sample say that they'll buy this product,' and for those the users didn't like we can say, 'Well, here's why they don't like it.' It's phenomenal information for them."

Based on the success of the TestTube project from NewBeauty a new project called the BeautyBox will be available each quarter for retail outlets for $29.59. Soon you will be able to purchase the BeautyBox at Nordstrom and Barnes & Noble - and by the end of the year it is expected to enter additional retail and outlet stores. Looks like they are really onto something here...sign me up!

Join The Conversation
fstremblay fstremblay 10 years
Gosh, I wish they shipped these to Canada!
christinafry christinafry 10 years
Even though it costs, I think it'd be worth it in the end. Think of all the money SAVED from not buying crappy products! And I was under the impression that the "samples" are a little more than just the magazine pages scented with perfume and the lipstick under the peeloff labels.
Daisie Daisie 10 years
It's $30 for the ones that will be at the retail stores. It's $25 for the mailed ones. And if you figure that there are 1-3 full size products per tube, it's not really that bad.
LisaK LisaK 10 years
I just looked at this at it said you get 4 tubes a year for $29.95 a tube!!! That is a lot of money for samples.
Daisie Daisie 10 years
I've received 2 TestTubes so far and I love them! They put in products you may not have heard about or ones you may have been considering purchasing. It's awesome because you get to try things first and find out if they work for you or have any negative side effects. Some companies provide you with full size products which is great! I've found products that my skin uber soft and products that made my skin dry out - yay for samples of $110 products! I've found that I'd rather use the GoSmile "snap packs" to whiten my teeth than the 2-step SuperSmile toothpaste system shown above. The only odd thing is that the magazine New Beauty is basically all about plastic surgery and medical it's slightly ironic that they started a program featuring lotions and potions and the like.
glam-sugar glam-sugar 10 years
I love the idea!
christinafry christinafry 10 years
Cool the beauty box would be a neat gift idea! I can't wait to subscribe! There'll be a present for me everytime I check my mail!!!
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