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Beauty Byte: Pepsi's Aquafina Launching a Skincare Brand

Beauty Byte: Pepsi's Aquafina Launching a Skincare Brand

Earlier today, I told you about the new Jelly Belly Perfume, and now, Women's Wear Daily is reporting that Pepsi is getting into the beauty business, too. (I guess junk food just isn't as lucrative as it used to be.)

PepsiCo's Aquafina water has partnered with beauty company Added Extras to launch a skincare brand called Aquafina Advanced Hydration RX, which will be available in drugstores this August. Last year, Aquafina lent its name to a line of lip exfoliators made by Added Extras, but it's now expanding its reach considerably. For details on the line,

According to WWD:

Kaplan believes the success of the Aquafina line stretches beyond the brand name. Nine months in development, the 10 stockkeeping-unit collection includes cleansers, toners, masks, moisturizers, under-eye creams and wrinkle-release and hydrating sprays. Prices range from $4 to $20.

The key ingredients in these products are so-called QuSomes, which WWD describes as "microscopic balloons" that contain millions of water molecules. When one QuSome layer is absorbed, another emerges to hydrate the skin. Who knows if it really works, but I'm definitely intrigued to try the line, especially with prices like that.


xoxoxx xoxoxx 9 years
I have the lip oil and the balms in all the flavours - they're seriously my favs. I rave about them on my YT channel and to all my friends - worth the money, and leave your lips looking - and feeling! - fab!
Loreal25 Loreal25 10 years
even though it's just tap water, i love aquafina
oriav9 oriav9 10 years
This seems awesome.
jamiegirl jamiegirl 10 years
Water water everywhere and not a drop to drink.
jesaboo jesaboo 10 years
I love their "hydrating lip oil." Keeps my lips soft and the shine draws attention to them without looking overplayed. Plus menthol. :)
Mystofflyn Mystofflyn 10 years
I think it's a load, but that's just me.
Aura1 Aura1 10 years
I got the lip balm at a discount store, it might have been a dollar store. I didn't even know Aquafina made a lip balm. It's not bad to me, but of course it was super cheap. I don't know how this will do. The competition is fierce.
dead_swanky dead_swanky 10 years
if i buy bottled water , i always buy aquafina, it is my fave....but i usually just filter it at home with britta
imahoopie imahoopie 10 years
I HATE Aquafina because it is just FILTERED TAP WATER!!!! Millions of dollars are spent each week on advertising campaigns to give the perception that Aquafina (and Dasani) bottled waters come from some sparkling mountain spring or pristine underground aquifer, when in reality they come from a municipal water system just like your tap water does. Both Pepsi's Aquafina and Coke's Dasani are bottled at one of many bottling plants across North America where municipal tap water is used as the source. In fact one of Aquafina's sources is the Detroit River! I can only imagine what they put in the lip balm and skincare line!
Mme-Hart Mme-Hart 10 years
wow--well, if evian did it, why not, huh?
LaylaCams LaylaCams 10 years
Hopefully it's nothing like their lip balm!
SweetPeasMom SweetPeasMom 10 years
I think this sounds like something I'd be willing to try.
GIOVS GIOVS 10 years
wow, amazing, finally junk food it´s taking care
menthadict menthadict 10 years
lol, wow, we'll ese how it goes
UrbanBohemian UrbanBohemian 10 years
I was gonna say too that I have their lip balm! I was surprised to see it coming from them, but it is quite hydrating :-)
queencessjosie queencessjosie 10 years
Funny.. they already have their own lip balm. I'm interested to see how this will go.
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