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Beauty Byte: Politicians Head to the Beauty Shop

The presidential election is still a year away, but as everyone knows, the candidates have been campaigning for months. In South Carolina, campaign volunteers are chatting up clients at beauty salons. Some salon owners present DVDs, pamphlets and other campaign materials to their customers. Sound odd? Not necessarily. African American women make up approximately 29 percent of voters in South Carolina, and candidates are hungry for their votes. The Washington Post reports:

One place Clinton and her main opponent, Sen. Barack Obama of Illinois, think they can reach them is at the hairdresser's. "Girl, that's where we like to spend our time. If I could, I'd be in a beauty salon now," Clinton's state director, Kelly Adams, said with a laugh. "Seriously, we have to go where the voters are."

The idea is that because salons provide a social atmosphere, politics will eventually come up. Regardless of your political viewpoints, do you think this is a good strategy? Or would you prefer to have your beauty destinations stay politically neutral?


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