From the Super Bowl to signature fragrances, Prince, apparently, can do it all. According to the British music mag NME, Prince is launching his own fragrance on July 7. (That's 07/07/07, of course.) The announcement comes on the heels of some other big Prince news: Yesterday, the musician announced that he will play a 21-show stint in London in August.

Called 3121, the perfume is named for Prince's last studio album and already has its own glitzy web site. NME says the web site describes the fragrance as "a kaleidoscope of rich florals...Xquisite (sic), Mysterious, Xotic (sic)." Sadly, I can't seem to find that exquisitely crafted sentence on the site, but I'm very interested to know what that smells like.