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Beauty Byte: Procter & Gamble Buys Fekkai

Beauty Byte: Procter & Gamble Buys Fekkai

The beauty bigwigs at Procter & Gamble just scooped up a fine Frenchman's haircare line. It was just announced that P&G has purchased the Frédéric Fekkai brand. There aren't many details yet, but here's what could happen because of the deal:

  • Fekkai products in more stores: Right now, Fekkai is stocked at fancypants places such as Neiman Marcus and Sephora. Don't be surprised if the line expands into a few more stores and gets better counter space in existing ones.
  • More advertisements: P&G has the budget to create lavish, pricey ad campaigns. Until now, Fekkai's growth has been due to editorial mentions. Will we start to see print advertisements?
  • Celebrity endorsements?: I think this idea is a stretch, but you never know. Frédéric Fekkai does a lot of A-list hair. And just as Cate Blanchett is the face of SK-II (also owned by P&G), perhaps another refined celebrity would fit with the Fekkai brand. Again, I think it's pretty unlikely, but time will tell.

By the way, Procter & Gamble owns many more beauty companies. If you think you can guess which corporate behemoth owns certain brands, take this quiz to test yourself.

Join The Conversation
devils devils 8 years
The Body Shop is still on under companies that do not test, so I think they are ok still.
missmena missmena 9 years
But guys, L'Oreal also bought The Body Shop and I can't imagine The Body Shop will start animal testing because of this? I hope Fekkai follows The Body Shop's example and will not start animal testing. Greetings from the Netherlands
snarkypants snarkypants 9 years
nooooooo!!!! i also loved that fekkai was an independent company in this crazy conglomerated world. i guarantee the quality will go down. you could already buy fekkai at target and bath and body works btw.
rivekkah rivekkah 9 years
Yuck. I immediately thought of the animal testing that P&G does too. There will be no more Fekkai products in my house!
savannahbanana savannahbanana 9 years
I don't care if he still remains testing free or if P&G "forces him to pour shampoo into bunnies eyes" as you so lightly put it, I refuse to give my hard earned money to any corporation that conducts unnecessary animal testing. Buying anything they make is going to be directly lining P&G's pockets, so no thanks.
MandyJoBo MandyJoBo 9 years
I agree w/Bella. It comes down to supporting P&G or not, but these products will likely still be animal-testing-free. I think it's good because they're be more readily available and more people will be able to get them. Better hair for all!
chiccarmel chiccarmel 9 years
genabobena, thanks for the information. When major corporations such as P&G buy independents like Fekkai things usually change and never for the better. We'll just have to see how things spin.
Beauty Beauty 9 years
For what it's worth, Fekkai products are not tested on animals. I don't think that P&G is going to be like, "Okay, Frenchman! Now we make you pour shampoo into the eyes of bunnies! Ha ha ha!" My guess is that Fekkai will continue to stay away from animal testing, since that's part of its core branding message. However, yes, P&G tests on animals, so your money will go to that company. So on that level, you may still want to vote with your dollars, so to speak.
DreaAST DreaAST 9 years
I have been wanting to try these products but I don't know if its worth the money because I never have heard any feedback about the products.
aimeeb aimeeb 9 years
It's okay, never been THAT impressed.
colormesticky colormesticky 9 years
Formula, even.
colormesticky colormesticky 9 years
Genabobena took the words out of my mouth. Horrible animal testing in Fekkai's future. Hopefully they don't change the formual and try to make it cheaper to produce.
molly143 molly143 9 years
DUMB. I hate P&G... they'll probably do the same thing as pureology... get people hooked then cheapen their formulas to raise profits.
desodaro desodaro 9 years
OH NO!!!! Damn, that sucks...I really hope they stand up to P&G's animal testing ways.
SugarRum SugarRum 9 years
I love Fekkai, and this news really saddens me. I have no major qualms against P&G, but I always liked that Fekkai was independent and yet still had a huge following. Good for the company that it will be more available to the masses, so I just hope that the quality of the products remains good.
linday_love linday_love 9 years
the only fekkai product I use is the leave in glossing cream,almost all my products are ojon!
emalove emalove 9 years
Yeah, that stinks, Genabobena. I really like Fekkai.
genabobena genabobena 9 years
Great, yet another line I won't be able to use in the future b/c of P&G's animal testing :/
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