This May, Emilio Pucci is branching out to create a a five unit, limited edition color cosmetics collection created by their sister company Guerlain (who is also owned by LVMH Moët Hennessy). The collection will be available until August in the hopes of increasing both brands' visibility and traditional customer base.
Both companies are ecstatic about the partnership. Laudomia Pucci, image director and daughter of the company founder, Emilio Pucci said:
"In every woman's mind, I think, Guerlain represents a dream brand. It's funny we never did cosmetics before, but I guess we've had other things to do."
The packaging of the makeup was inspired by the famous Pucci print and will appear inside the outer box and on some fabric cases containing the makeup.
To read about the details of Pucci's new cosmetics line,
The line includes The Eye Set which will sell for $75. In it you get a kohl eyeliner, mascara and a four-color eye shadow palette. Also available are four different lip gloss colors, $29, a blush mousse, $39, Meteorites pressed-powder beads that come in the Pucci scarf colors, $54.60 and a brush needed to apply the powder which sells for $35 separately.