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Beauty Byte: Raising Brows to a New Level

Wow, this place is very serious about brows. The May issue of WWD Beauty Biz profiles a salon and boutique in Beverly Hills called Billion Dollar Brows that caters almost exclusively to eye brows. Opened last Fall, the shop offers a menu of services ranging including brow shaping, brow tints, lash tints, and two special non-invasive lifts: the Billion Dollar Brow Lift ($75) and the Billion Dollar Face Lift ($155).

The shop is an extension of the Billion Dollar Brows product line, which was founded in 2004 by Natalie and Bob Plain. The husband and wife team launched with an offering called Brow Boost, designed to restore thinning brows, and followed soon after with other products, including a brow gel and lash condition. Later this year, Billion Dollar Brows will launch tweezers, scissors, and an extra-strength version of Brow Boost, according to WWD Beauty Biz.

I think we all understand the importance of good brow grooming, but would you visit a salon solely for eye brows? Tell me below.

Join The Conversation
xMiss-Worldx xMiss-Worldx 10 years
seems interesting.. but are the results of the lift permenant? a friend of mine attended a beauty exibition they had here last year [I didn't get to go since it was during the week and in a different city]..there was a Chinese brow specialist that would give you a reshape(lift) by acupuncture(sp?).. seems interesting to me in all cases! and I'd definitly check it out if I was living there. I've been threading my eyebrows forever :) its so much better than waxing and tweezing.. you should give it a try if you haven't!
gracep117 gracep117 10 years
I have done it, although not at these prices. If you have unusual brows (like me) it's totally worth it.
vogue92 vogue92 10 years
This salon looks awesome! I would feel real bad cheating on my esthetician though..
JBlondie JBlondie 10 years
I have always heard about lash threading but what exactly is it?
ktownpolarbear ktownpolarbear 10 years
Definitely not. I do get my eyebrows shaped and waxed because I'm incompetent with a tweezer, but salon dedicated solely to brows is overboard to me.
frankidurbin frankidurbin 10 years
without question. everyone these days claims to 'do' eyebrows, but very few take into account your particular features and face structure. If you find a brow specialist she's (or he's) worth thier weight in gold. Great brows mean you can wear less makeup, look more refreshed and far more pulled together. I'd go out of my way to book an appointment at this salon if I were in town.
JennyB JennyB 10 years
definitely, eyebrows are what make your eyes stand out bad brows are a curse!
Lili_c Lili_c 10 years
Plus, I don't trust myself with my own brows, lol
Lili_c Lili_c 10 years
hapa-girl hapa-girl 10 years
I made an appt, I just moved to the LA area and am in dire need of brow help. i'll post my experience next week!
sapphiresecret sapphiresecret 10 years
I would! Atleast you can be sure that they know what they're doing
juiceejuice juiceejuice 10 years
oh and they do do threading, waxing, tweezing, etc there....
juiceejuice juiceejuice 10 years
i think i might check it out. i'll let you girls know...
Mizz_D Mizz_D 10 years
A salon *just* for brows? Great concept. And yes, I'd check it out if I lived there.
jhuck jhuck 10 years
I'd go there in a second! My brows need some attention right now! I can't find a place that does waxing in this new town!!
Amity-A Amity-A 10 years
I do eyebrow threading too, b! I would probably go to that place in case of emergency, but not for routine maintenance.
TammyFir TammyFir 10 years
I would definately check it out if I lived there! Hey, if it wasn't worth it, I wouldn't go back. But I'd definately make an appointment to check it out!
bsugaaa bsugaaa 10 years
I'm all for eyebrow pampering! but do they mean "waxing" when they do eyebrow shaping and all that? I've been doing "threading" for years now and I swear I would never ever have anyone else touch my eyebrows besides my eyebrow specialist :) Check out:
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