Ralph Lauren Fragrances has gone interactive! They have just launched a new website called, ralphrocks.com to celebrate the release of their new floral, citrus and woodsy scent for women, also called Ralph Rocks, $59. It is packed in a bright orange bottle that oozes just about as much energy as their new website does.

The new site is definitely geared towards a younger shopper. The tag line of the perfume is "Rebellious, independent, free spirited" - does this sounds like a teenager or what?

Appropriately chosen to be the face of the fragrance is model, Hannah Davis, who embodies the same type of carefree attributes as the scent. You can read more about her along with a brief Q&A and some of her favorite styling tips here by clicking on "meet Hannah."

You can also hear and download Scottish singer/songwriter Paolo Nutini's music from his debut album, These Streets. The most noteworthy section of the site is the ongoing online contest called Do You Rock?. Here you can share your home-made music videos for a chance to win an audition with Atlantic Records. The contest will run through April 1st.