Skip Nav
DIY Beauty
Glitter Strobing Is the 1 Holiday Beauty Trend Worth Obsessing Over
Laura Mercier
I Finally Found the Perfect Makeup Palette — and It Saves Me Tons of Time
Beauty How To
Learn How to Pull Off the Cage Braid You Love From Instagram

Beauty Byte: Rimmel Is Reamed for Its Kate Moss Ad

Ruh roh! First it was L'Oreal that got a lashing, now it's Rimmel. The British beauty company is in hot water because of its ads for Magnif'eyes. The Advertising Standards Authority criticized Rimmel for failing to prove evidence that Kate Moss was not wearing false eyelashes in the ad, saying that the visuals were misleading.

I'm curious to know what you think about this trend of calling beauty companies out on their advertising. On the one hand, I think, "Certainly people understand that ads are retouched and faked." But on the other hand, I look at videos like this and wonder if it would be better if advertising were honest about what products can and can't do. What do you think? Should beauty companies be forced to be truthful in advertisements?

Source

Charlotte of Monaco Style
Rimmel London Contour Stick and Eyeliner Stamp 2018
Who's Your Music Festival Style Icon?
Kate Moss Wearing Tights
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds