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Beauty Byte: Stila Has Been Saved!

At the beginning of the month, there were some rumblings that Stila was going bankrupt, and you were not loving the news. Nor was I. Well, happy day, because Stila has been saved. Patriarch Partners LLC, a private equity firm that specializes in restructuring distressed brands, has acquired the much-loved makeup brand.

"This is a company we think we can get back on its feet quickly," said Lynn Tilton, CEO of Patriarch. "When we acquire brands, we look at two things: do they have a great product, and do they have strong brand recognition? We think we’re two for two with Stila," she told WWD.

While the Stila website is not back in action as of yet, Patriarch has plans to rehire core Stila employees and expand into the Chinese market. And in a techie move that we've all made, expect to see Stila making appearances on Facebook and Twitter, too.


Join The Conversation
Glamamom Glamamom 8 years
Glad to hear STila is stilla-round. (ha-ha- get it?!). I don't wear any Stila presently, but would hate to hear of an established line being dismantled.
supermodelspy supermodelspy 8 years
live without stila eyeliners....oh hell no
skittishpixie skittishpixie 8 years
yeah!! i almost cried when i heard they were going out of business!
simbaspaws simbaspaws 8 years
I did not even know..i was wondering why their website has been did not see this coming at all. Thought they were doing well.
a1stbornunicorn a1stbornunicorn 8 years
Well they are still not doing so great, I just saw a ton of cheek color pots at TjMaxx on clearance for $1 (they usually go for about $20).
MartiniLush MartiniLush 8 years
Great news!
kitkat87 kitkat87 8 years
great news!
cloroxcowgirl cloroxcowgirl 8 years
I heard about this, and am so relieved! I knew Stila wouldn't go out of business because they're so popular, I just hope this new company keeps the core products we love!
aimeeb aimeeb 8 years
Good to hear although I rarely if ever buy anything of theirs.
esmerb esmerb 8 years
Praise the LORD!!!
emalove emalove 8 years
Oh THANK GOD!!! I would've been so sad! I love Stila--one of my most favorite brands.
nals33 nals33 8 years
Thank goodness!! I was afraid I'd have to stock up on tinted moisturizers &then try to find another brand. (I hate shopping around for make-up's just too much work. lol)
pharm_chick pharm_chick 8 years
thats exciting! i wonder if the site will be up in time to use the code for 30% off from lucky mag.
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