Hear the phrase "purple eye shadow" and people either clap with glee or hide in fear. While the color isn't for, uh, shrinking violets, it isn't the brash '80s nightmare you might be afraid of. A light, dusky lavender can be used for a soft smoky eye—or you can go bolder with a deep purple. I like this Tarte eye shadow in The It Girl ($17) because it's soft and easy to blend.

So for this week's Beauty Mark It challenge, I want to know which violets, purples and lavender eyeshadows you love. Share your favorites by Beauty Marking them and tagging your choices with the phrase "versatile violet." I'll feature the readers' favorites on BellaSugar next Tuesday, August 29 (can you believe it's almost September?!).

To learn what a Beauty Mark is and how to make one, click here. To see some of my favorite online beauty stores,

Saks Beauty Place
Victoria's Secret Beauty
Fred Segal Beauty
Bergdorf Goodman