You've had time to ogle the face products [1] and lip goodies [2]. Now let's turn our attention to the eye-makeup offerings in the newly released Beauty by POPSUGAR [3] line, which is now available at Ulta Beauty [4] and on Beauty by POPSUGAR [5].
From a mascara that coats your top and bottom lashes to a sky-blue eyeliner and buildable, sparkly eye putties, these products will appeal to eye-makeup pros and eye-makeup dummies alike. Click through to see all 26 products.
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder [6] ($23) is an ultrasmooth and buildable formula that sparkles like moon dust and comes in six shades.
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Wonder Warrior
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Wonder Warrior [7] ($23)
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Out of This World
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Out of This World [8] ($23)
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Shade Like a Diamond
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Shade Like a Diamond [9] ($23)
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Believe in Magic
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Believe in Magic [10] ($23)
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Intergalactic
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Intergalactic [11] ($23)
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Shine Bright
Beauty by POPSUGAR Be Noticed Eye Shimmer Putty Powder in Shine Bright [12] ($23)
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color [13] ($23) proves the mermaid trend is here to stay. Available in six shades, this liquid color glides on easy and dries fast.
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Stand Out
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Stand Out [14] ($23)
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Fierce AF
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Fierce AF [15] ($23)
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Never Settle
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Never Settle [16] ($23)
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Unstoppable
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in Unstoppable [17] ($23)
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in You Glow Girl
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in You Glow Girl [18] ($23)
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in No Bad Days
Beauty by POPSUGAR Make Waves Liquid Metallic Eye Color in No Bad Days [19] ($23)
Beauty by POPSUGAR Eye Shadow Palette in Dawn
The Beauty by POPSUGAR Eye Shadow Palette in Dawn [20] ($42) features 10 shades that mimic the sunrise in shimmer, matte, and satin finishes.
Beauty by POPSUGAR Eye Shadow Palette in Twilight
For a more daring nighttime look, the Beauty by POPSUGAR Eye Shadow Palette in Twilight [21] ($42) offers 10 dramatic shades.
Beauty by POPSUGAR Be Relentless Stay Put Eye Line
Beauty by POPSUGAR Be Relentless Stay Put Eye Line [22] ($18), available in six shades, is smudgeable during application but won't budge once it sets.
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Hold Steady
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Hold Steady [23] ($18)
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in No Regrets
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in No Regrets [24] ($18)
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Don't Back Down
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Don't Back Down [25] ($18)
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Stay Strong
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Stay Strong [26] ($18)
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Off and Running
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Off and Running [27] ($18)
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Up Up and Away
Beauty by POPSUGAR Be Relentless Stay Put Eye Line in Up Up and Away [28] ($18)
Beauty by POPSUGAR Triple Play All-You-Need Brow
Everything your brows need, in one little tube. The Beauty by POPSUGAR Triple Play All-You-Need Brow [29] ($23) fills, highlights, and grooms your eyebrows.
Beauty by POPSUGAR Online Liquid Eye Line
For eyeliner pros and the eyeliner challenged, Beauty by POPSUGAR Online Liquid Eye Line [30] ($21) features a tiny wheel that makes it easy to apply and comes in four colors: matte black, sparkling teal, purple, and rose gold.
Beauty by POPSUGAR Thick + Thin Mascara
Beauty by POPSUGAR Thick + Thin Mascara [31] ($25) offers two brushes in one package: a thin one for definition and for bottom lashes and a thick one for length and volume.