Skip Nav
Beauty News
This Scrub Is Like a Highlighter For Your Body
Beauty Trends
This LA Salon Created the Coolest Takes on "Festival Hair"
Spring Beauty
15 Millennial Pink Nail Polish Options to Consider This Spring

Before and After: Nice 'n Easy Foam Color Review

Confessions of a Hair Color Virgin

Having colored my hair dozens of times as a teenager, I'm no stranger to unusual hues. Pink, red, purple, black, green (OK, that last one was a mistake) — I've worn it all. That was then. This is now: virgin, natural brown hair that hasn't been colored in years. And as it turns out, upon close inspection, the "natural blond highlights" I'd thought were peeking through were actually gray. I wanted to dye.

Enter Marie Robinson, one of the top colorists in the country. She has a popular salon in Manhattan, she's done the color for stars like Anne Hathaway and Rachel McAdams, and she's also the color director for Clairol. So who better to turn to for help? Keep reading to see the before-and-after photo.

Clairol flew me from San Francisco to Los Angeles, and Marie and I met at the chic Chris McMillan salon in Beverly Hills (that's where A-listers and the well-heeled come for precision cuts and color). But while some clients were spending hundreds of dollars on highlights, Marie was using Clairol's Nice 'n Easy Color Blend Foam on me — which costs less than $10 a box. "I actually like your natural color," Marie said as we discussed our dream hue. "We'll just give it a little boost." We settled on Lightest Golden Brown.


As she massaged the foam through my hair (no drips!), Marie revealed some of her tips for coloring at home. Some of the best, paraphrased:

  • When choosing a color, don't rely only on the model on the front of the box. Instead, look at the pictures of hair to accurately predict the end result for your current shade.
  • For first-timers, stay within a shade lighter or darker than your current color. Leave drastic changes (going platinum blond if you're a brunette, for instance) to the pros.
  • Rub the foam into your head for even coverage of any roots. Otherwise, you could miss the hair closest to the scalp.

But back to the hair. It didn't take long for the color to process, and after a quick rinse and blowout, I had shinier, brighter hair with nuanced color. The grays had faded away. And most importantly, it all looked natural. (See the before-and-after shots.) Marie said I'd be able to go three months before needing a touch-up, but when the time comes, it'll be so nice (and easy!) to get it right at home.

Around The Web
Join The Conversation
Annie-Tomlin Annie-Tomlin 5 years
 @sugar n spice What did you use? Be sure to use a color-safe shampoo and conditioner. It'll help your color last longer.
sugar-n-spice9739 sugar-n-spice9739 5 years
Wow - looks amazing!  I just box-dyed my hair for the first time ever last week and it turned out great too.
Annie-Tomlin Annie-Tomlin 5 years
 @details Thanks for the feedback!
details2 details2 5 years
the color is very pretty - but I don't think that golden brown was the best choice.  I don't think you should add yellow to your hair.  Instead....neutral brown, probably would be the most natural on you as that seemed to be your natural color and is the color of you brows.  :)  I'm sure it would give the same natural sheen/shine and cover greys. :)
Annie-Tomlin Annie-Tomlin 5 years
@ckeller825 Thanks! The foam is nice because it doesn't drip. I remember ruining tons of towels and old t-shirts when I'd color at home, but the foam is pretty much klutz-proof.
Annie-Tomlin Annie-Tomlin 5 years
@Jamie Roy Thank you. You're so nice.
Annie-Tomlin Annie-Tomlin 5 years
@popchi preto Yes, exactly. It is Nice 'n Easy Color Blend Foam.
Annie-Tomlin Annie-Tomlin 5 years
Oh yes, tons of colors. I just happened to be this shade. @popchi preto
ckeller825 ckeller825 5 years
I've always been skeptical of foam hair color, but the color came out beautifully!
popchi-preto popchi-preto 5 years
Does it come in many color shades too?
popchi-preto popchi-preto 5 years
So you are talking about a coloring from Clairol? that is like a foam yourself can do it at home?
Jamie-Roy Jamie-Roy 5 years
Annie you look GORG!!!!!!!!
Clairol Surprise Mirror Prank
How to Get Rid of Hyperpigmentation
How to Get Kristen Stewart's Red Hair
Salon Tipping Etiquette: How Much to Tip
Asos Chandelier Hair Clip Cultural Appropriation
You Don't Look Your Age Compliment
Advice For Dyeing Your Hair at Home
Best Hair Colors For Latina Skin Tones
Rice Water For Hair
How to Get Clear Skin Through Diet

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds