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Being True Cosmetics

Bella Brand: Being True

I recently came across two little green compacts displaying just the words "Being True." Ahhh, simplicity, how I am a sucker for you. One was a powder blush and the other a creme, in colors that gave me a little chill of excitement—you know, the one you get when you think a color might just be perfect for you? When I tried them, I was immediately hooked. The creme gave a perfect rosy flush that when topped off with a dusting of the powder stayed in place all day. I did some research on the line and was pleasantly surprised to find out just how innovative it is.

Being True Cosmetics is a spa brand, which means it is focused on dermatological health. They have incorporated the powerful antioxidant idebenone into their products, (which also happens to be the key ingredient in the ritzy Elizabeth Arden Prevage line). Idebenone not only protects from free radical damage, but also acts as a depigmenting agent to help correct existing age spots and sun damage. Since I try to take care of my skin in as many ways possible, I feel good knowing that one more thing I apply in the morning is working to protect my face.

To find out where you can get your hands on Being True,


Being True can be found in spas nationwide, and offer a full range of products from mineral powders, to lip glosses, to Idebenone-packed serums. They range in price from $9.50-$60, comparably priced to most higher end mineral-based lines on the market. I've only tried the blushes so far, but I'm interested to see whether the rest of their products are equally impressive. Have any of you tried this line?

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tierre03 tierre03 8 years
i worked at a hotel& spa in miami that carries the entire true skincare and cosmetics line. i absoultely LOVE their products. their makeup is the best. it covers acne scars and rosasea very well. the eyeshadows r amazing! u can use them in different ways: as eyeliner, bronzer, etc. i am totally hooked on true products and i recommend that u try them.
HookedOnBeauty HookedOnBeauty 8 years
I used to work for this company actually....
calliope calliope 9 years
Only one spa in IL carries this stuff. I doubt I'll have a chance to try it.
shanimalcracker shanimalcracker 9 years
I'd love to see how the powder is in comparison to Bare Escentuals!
bailaoragaditana bailaoragaditana 9 years
I haven't heard of them, but they sound really nice...
Food Food 9 years
I was addicted to one of their preventative creams, it was so nice. I had the hookup from a friend, but then her company stopped carrying it and I was too cheap to pay $100 a bottle!
Daisie Daisie 9 years
No, have not tied it. Sounds cute! I just don't get to my spa that often, so I have never even seen it!
rumpel2 rumpel2 9 years
sounds great...i'll check it out!
sweety54992003 sweety54992003 9 years
Sign me up. I love trying out new makeup.
emalove emalove 9 years
It sounds great, I'd definitely try it.
aimeeb aimeeb 9 years
I've heard rave things about True.
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