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Being True Cosmetics

Bella Brand: Being True

I recently came across two little green compacts displaying just the words "Being True." Ahhh, simplicity, how I am a sucker for you. One was a powder blush and the other a creme, in colors that gave me a little chill of excitement—you know, the one you get when you think a color might just be perfect for you? When I tried them, I was immediately hooked. The creme gave a perfect rosy flush that when topped off with a dusting of the powder stayed in place all day. I did some research on the line and was pleasantly surprised to find out just how innovative it is.

Being True Cosmetics is a spa brand, which means it is focused on dermatological health. They have incorporated the powerful antioxidant idebenone into their products, (which also happens to be the key ingredient in the ritzy Elizabeth Arden Prevage line). Idebenone not only protects from free radical damage, but also acts as a depigmenting agent to help correct existing age spots and sun damage. Since I try to take care of my skin in as many ways possible, I feel good knowing that one more thing I apply in the morning is working to protect my face.

To find out where you can get your hands on Being True,


Being True can be found in spas nationwide, and offer a full range of products from mineral powders, to lip glosses, to Idebenone-packed serums. They range in price from $9.50-$60, comparably priced to most higher end mineral-based lines on the market. I've only tried the blushes so far, but I'm interested to see whether the rest of their products are equally impressive. Have any of you tried this line?

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