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Bella Brand: EasyStraight

Come rain or shine, EasyStraight is a brand that anyone fearful of the frizzies should familiarize herself with. The haircare brand was founded in 2004 by Haime Munoz, a salon owner who was dissatisfied with anti-frizz styling products, most of which left behind a grimy residue and made hair look dull and flat. Munoz set out to create something affordable that would rinse out easily and protect hair from humidity.

EasyStraight products address three of the most common causes of frizzy hair: over-processing, natural frizziness, and environmental factors like humidity, weather, and sun. The line includes shampoo and conditioner, a finishing gloss, an ironing styler, blow-dry spray, and two at-home straightening kits.

Most recently, the company launched four new products, all of which can be purchased at drugstores and supermarkets nationwide. (To find a retailer closest to you, click "Where to buy.") The best part: EasyStraight products are priced from just $8 to $30 each. For details on the four new products,

  • Long-Lasting Frizz Remover ($15) is a straightening kit that is intended to keep your hair frizz-free for a month by repairing the cuticle and raggedy split ends.
  • Instant Silk ($8) is a light anti-frizz cream that helps to soften hair using silk and cashmere.
  • Climate Shield ($8) is a waterproof hairspray. Very cool. I have never actually heard of anything like this: It shields hair from weather and humidity while providing a strong hold./li>
  • Frizz Block ($8) is a serum made from flax seed, coconut, and cashmere extract that helps detangle hair and protect it from heat and breakage.
Join The Conversation
BethS BethS 10 years
So, I tried the 30 day fizz remover last night, it was...interesting. I'm going to try to write a product review and post it.
pollypo pollypo 10 years
Seems like the 1-week straightener would be perfect for a beach trip. My hair does ok (not great, but not terrible) in the summer at home, but totally loses it at the beach b/c of the constant humidity. Seems like a possible help! Anyone tried this and know if it lightens the hair at all (like, dark brown hair)???? That's my only concern.
CestLaVie CestLaVie 10 years
Worth trying out.
ktownpolarbear ktownpolarbear 10 years
definitley going to try it out. and if it doesn't work, no biggie since it's definitely a bargain.
sportsaholic21 sportsaholic21 10 years
I'm going to have to give this one a try. I too am always looking for a new way to anti-frizz my hair for the summer.
BethS BethS 10 years
I would love to try the fizz remover 30-day product, especially with the summer heat coming soon!
HistoryGeek913 HistoryGeek913 10 years
I am looking for the perfect anti-friz product, so I will have to give this stuff a try. Thanks for the recommendation!
MotoLinz MotoLinz 10 years
Yay! Always looking for a new anti-frizz to try. :)
lovealways lovealways 10 years
I've heard pretty good stuff about this brand. I'll definitely try it out sometime this summer.
bizzybee bizzybee 10 years
I've used the 3 month straightening kit in the past and was quite pleased with the results, so I will definitely try some of these new offerings.
sofi sofi 10 years
excellent- I always have the firzz in the summer heat and need something quick and doesn't leava a residue. I'd love to see results after a great conditioner
GiggleSugar GiggleSugar 10 years
I've always wondered about the temporary straightening kit. I definitely want to try the shampoo and conditioner! Thanks!
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