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Bella Brand: Gosh Cosmetics

I've just found out about a Danish brand of makeup, skin care, fragrance, and bath and body products called Gosh Cosmetics. It's new to me, but it's been available for 25 years, with products now retailing in more than 60 countries. While the family-owned business began in 1945 as a pharmaceutical company, in the late '70s it shifted production into toiletries.

Full of bright, trendy, and fresh new color selections, Gosh is going for the youth market. The range of cosmetics contains high shine, shimmer, and even glitter — some of which are available through the 10 Minute Manicure express nail-salon chain.

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