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Bella Brand: Hair Rules

Longtime readers know that PopSugar has beautiful curly hair — perhaps you remember her advice for curly girlies? So when I found out about Hair Rules, a new collection of hair care, I knew who could help me try the products. What's cool is that the line is divided into styling products for kinky, curly, and wavy hair; it's not a one-curl-fits-all kind of thing. The products are meant to hydrate and protect textured hair without weighing it down or trying to straighten it out.

To find out whether it lives up to its promises,


Pop tried a few products from the line over a three-week period, so she has plenty of things to say. "The smell of the products alone is reason enough for me to buy them," she raves. "The citrus-pineapple-papaya-like smell is so fabulous to wake up with every morning. They use words like shea butter, coconut, jojoba, honey, ginger root, lemon, and gardenia so I'm not sure the best way to describe the scent — I will just call it heaven."

I'll let her take it from here:

Wavy Mousse
"This was my favorite product. I substituted it in my mousse routine and it made my hair smell great, feel softer, and have more-defined curls. It is more watery than a regular mousse. At first try, it felt like I had shampoo in my hair, but once I kept using it and got used to it, I loved it!"

Daily Cleansing Cream Moisture-Rich No-Suds Shampoo
"First I had to get used to a shampoo that doesn’t foam. I know it still works, but it's weird. That said, knowing I need as many moisturizing products as possible this is a great choice. Again, the smell is amazing."

Quench Deep Conditioner
"I might have a new favorite conditioner. Again, the smell is unbelievable and my hair felt really well moisturized after I used it. Some days I skipped the shampoo altogether, but I used the conditioner. It’s a medium thickness but goes on well."

Join The Conversation
lilfuentes lilfuentes 8 years
I have been using hair rules products for a month now. i LOVE the quench conditioner. i think i found a KEEPER! however, i find that the styling products do not hold as much as my previous products and my hair still frizzes. i have fine curly/wavy hair. i am using the wavy mouse and the curly whip. am i going to re-order? i dont think so. too expensive with little styling results. i found that ouidad products worked better.
Milly-the-ninja Milly-the-ninja 8 years
i have wavy frizzy hair so i want to see if i can find this stuff!:)
clarice136 clarice136 8 years
I'm using the curly whip. I have a hard time finding the right products for my very fine, curly hair and this stuff is so good. Makes my hair so soft, not frizzy, not waxy with just beautiful, beautiful curls.
lizlee89 lizlee89 8 years
just ordered some - sounds good!
northofantastic northofantastic 8 years
Wow, thanks for the review! I have straight hair myself, but my boyfriend would make a perfect candidate for this line. I think I may just surprise him. :D
Renees3 Renees3 8 years
I just checked out the website and the stuff ranges from $16-$34. I want to check it out!
ikimashokie ikimashokie 8 years
It's always nice to see someone shilling a hair product and use a testimonial from someone with hair that looks exactly the same as mine. Right now it's got me wanting this stuff, and that 100 dollar steam-flat iron from conain. Eek! "this amazing, ultra-moisturizing curling cream transforms spongy 'fro and kinks into bouncy, luscious spirals, simply and effortlessly" I might have to plunk down some money on this. I've always wanted some spirals.
silvermoon76 silvermoon76 8 years
Chiquita, same problem here :( My hair can look beautiful, because it's smooth on top, and has pretty curls at the end, but it always looks like a big fuzzball, no matter what I do.
galepfyffer galepfyffer 8 years
Do you know what the price rate for these products is?
mnp mnp 8 years
Looks like I'm going to pick up some new hair products to try. =) I have wavy thin hair and it always get stringy looking when I use curling hair products because it's too heavy.
chiquita29 chiquita29 8 years
I have naturally wavy hair but when it dries it's always so frizzy, no matter what I use. I'll try this and hope it works!
Advah Advah 8 years
Ooooh thanks for the review, Pop and Bella! I'm curly-haired myself, and always ready to try new products!
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