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Bella Interview: Amy Keller, Allure Beauty Director

I hope you've enjoyed this series profiling Amy Keller, the beauty director of Allure. Today, she's sharing her best makeup tip and her thoughts on beauty blogging. Read on!

What is the best beauty advice you've ever received?
I always resisted using makeup brushes for some reason. I thought it was an extra step that wasn’t necessary and I was using instead cotton swabs, or the little applicators that come in the packages, but I finally listened to makeup artists. It does make such a difference if you are using a shadow brush or a powder brush or a blush brush. You know when you always read in magazines, “You need to blend this, you need to soften the lines”? That’s what these brushes do, and I have had so much success since [using them].

For her thoughts on beauty blogs,


How do you think the role of a beauty editor differs from that of beauty bloggers? Are there any differences?
Here at Allure, we are totally in favor of people with beauty blogs expressing their obsessions and their passion for beauty. It just makes the beauty topic more relevant. We have our own blog on where one of our former beauty editors blogs our products. One thing at Allure that might be different from a lot of the blogs is our close relationships with the top hairstylists, the top makeup artists, the top dermatologists; I can e-mail or call these people and they will call us right back. These are the people we have become friends with, and you can’t just get those people on the phone if you don’t have those established relationships.

Obviously with the manpower we have here, we’re able to research things like what goes on with skin-care stories, or some kind of new technology in a mascara. We look at beauty from more of a scientific angle: How does it work? Has it been studied? We go through all of these steps while we are assessing a product that someone on a blog might not have access to — or wouldn’t even want to. When you are reading something online, it’s not so much about “How exactly does this work, and is it scientific and is it proven?” [Instead], it’s just like, “This is the hot new thing.” So I don’t think we are necessarily competing with people who are doing blogs; it’s just that we’re working in tandem.

Join The Conversation
lynbird lynbird 9 years
Excuse me, *Frederic* Fekkai.
lynbird lynbird 9 years
mlmoreno, I agree with you - she does develop a somewhat condescending tone towards the end. Now, I subscribe to Allure, and I still read around 10 beauty blogs, daily. I'm sure it's empowering to know that you can call Frederick Fekkai at 3AM to ask about shampoo but I value the opinions of the smart, gorgeous, everyday women who participate in beauty blogs. A big publication can gather all the scientific data they want, but at the end of the day, I want to know what will work for me - and beauty blogs provide that.
mlmoreno47 mlmoreno47 9 years
She comes off kind of rude at the end. Bella you do a great job of telling us what chemicals are in products and such. I think this site is more valuable than a couple pages in a magazine that circulates once a month and are often sponsored by the makeup company. We get more truth over here on sugar.
aimeeb aimeeb 9 years
I couldn't live without my makeup brushes.
quietriott quietriott 9 years
I agree with Bella, Whip. From someone who is working on losing weight as well, I found it really helped to go get my hair cut in a new style cause it has really encouraged my full "makeover" that I am working on and kept me motivated! Plus like Bella said, I am sure you will look great with that look no matter what size!
Amelie074 Amelie074 9 years
I'm a recent convert on makeup brushes. I now use one with my concealer and what a difference! It really helps blend it and make it sink right into my skin. :-)
Beauty Beauty 9 years
Whip, why wait until you've lost weight? If you like the cut, do it now. I'm sure you will look great with it no matter how much you weigh.
WhatTheFrockBlog WhatTheFrockBlog 9 years
I love her haircut. When I lose weight and am ready to chop my hair off, I think I'm going to go with her 'do.
cleegiants cleegiants 9 years
i have a good amount of makeup brushes - i'm so surprised that a beauty editor waited so long to use them! and i love beauty blogs - it's good to hear a 'real world' opinion on products. of course, i take everything i read with a grain of salt, whether its from an established magazine like Allure, or a blog writer. i've realized that there will never be a product that everybody agrees on and we're all just going to have to find products that work for ourselves.
chiquita29 chiquita29 9 years
I could never give up my makeup brushes. My favorite is my Clinique concealer brush, it makes applying it so much easier. I also love the brushes by Sonia Kashuk. They're so soft!
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