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BellaSugar's Insider Look Into Chanel, Part V: Jacques Helleu's Movie

BellaSugar's Insider Look Into Chanel, Part V: Jacques Helleu's Movie

The last surprise on my Parisian Chanel Excursion was going to Chanel Corporate and meeting with their Artistic Director, Jacques Helleu. Since joining the company in 1956, he has been responsible for making all of the mini Chanel films, choosing the muses for beauty and fragrance, overseeing all packaging designs and creating the striking J12 watch.

As we sat inside the office of such a distinguished man, we watched three versions of the latest Coco Mademoiselle film, and then were treated to a question-and-answer session. Although, most of us were too timid to ask more than one question—you should have heard the way he spoke to his wife when she called.

A couple of weeks ago I showed you some behind-the-scenes footage from the one-minute movie, and here is is the final cut. It was was directed by Joe Wright who most recently directed Keira Knightley in Atonement. As you watch, notice the symbols from Coco Chanel's apartment and the perfume bottle—which is the same shape as the parameters of Place Vendome. I think you'll really appreciate how all of the details come together. Enjoy the show!


Join The Conversation
marley11 marley11 9 years
beautiful. interestingly modern take. im not quite sure if i like it to be honest. i am defintely impressed. but love the no.5 commericial better.
melrap melrap 9 years
I really like the singer of the song, nice commercial
cleegiants cleegiants 9 years
the song is nice, though it didn't register that it might be joss stone. personally, i think keira knightly is an interesting choice - she doesn't seem representative of the "classic" vibe of chanel.
Stephanym Stephanym 9 years
Love everything! Is that Joss Stone singing?
DCStar DCStar 9 years
I think the video is beautiful and playful, but it seems choppy and quick doesn't it? Like, it barely registered that it was Chanel perfume, it was like KEIRA's face everywhere, just sort of odd. Why does she come in through the window like peter pan in the beginning? OK, interest is SO piqued, you must tell us what happened between Jacques and his wife?
sashak sashak 9 years
sh eis so beautiful! I think she is a great choice to be the face of Chanel
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